FLEET MODERNISATION

Tata Motors and Ashok Leyland bag massive DTC orders
Tata Motors and Ashok Leyland have received massive orders from the Delhi Transport Corporation (DTC) for supply of buses for its fleet modernisation and expansion. While it is a second order from DTC for Tata Motors valued at Rs. 2,200 crores for supply of 1,625 ultra low-floor buses, with maintenance for 12 years, the deal with Ashok Leyland worth Rs. 11.9 billion is for supply of 875 high-end ultra low entry (ULE) buses, with maintenance for 12 years.

As the Capital prepares for the Commonwealth Games to be held in 2010, DTC has decided to revamp its entire fleet with the additional of 6,000 new low-floor CNG AC and non-AC buses. The Delhi Government has made it clear that all developmental activities related to the Games will be undertaken on a war footing, including the replenishment of the DTC fleet. ‘’We are taking measures to phase out the blueline buses and bring in corporate entities to provide modern, low-floor buses, both air-conditioned and non-airconditioned, for the comfort of the commuters”, said a spokeperson of Delhi Government. Currently, DTC has a fleet of 3,850 buses, of which 655 are low-floor AC and non-AC buses.

The first order for these buses was bagged by Tata Motors in 2007 for supply of 650 buses, and the company fulfilled the order in batches, as per schedule, in 2008. As has been the case with Tata Motors buses already plying in Delhi, these ultra low-floor vehicles make entry and exit extremely convenient, with passengers almost walking into them, rather than climbing. A pneumatically deployed automatic access ramp makes it particularly convenient for those with special challenges, who can even come in with their wheel-chairs. Wide twin doors, at the centre and the front, permit three individuals to simultaneously enter and exit.

The bus interiors are spacious. The seats are ergonomically designed and the corridors wide enough for easy movement. Special features include a communication system connecting the driver to passengers and electronic destination board. The engine, at the rear, reduces noise, heat and vibration levels, while also increasing interior space. Full pneumatic suspension and automatic transmission further add to a comfortable ride. Tata Motors will be responsible for the maintenance of these buses for 12 years. Success of the company ultra low-floor buses in Delhi is encouraging other cities to consider similar transportation solutions.

A comprehensive solution

For Ashok leyland, this single largest order from DTC envisages supply of 350 A/C and 525 non-A/C buses. The actual supply will commence by mid-2009 and will be completed by September next. The maintenance contract valid for 12 years, which is part of the deal, is valued at a further Rs. 7.1 billion. Drivers will be trained at the company’s state-of-the-art Driver Training Institute at Burari, near New Delhi, which has been set up jointly with the Delhi Government.
Said Mr. R Seshasayee, Managing Director, Ashok Leyland: “The uniqueness of this order from DTC is that we have been contracted to offer a truly comprehensive urban transportation solution. Besides delivering these fully-built buses, we will train key personnel like drivers and mechanics and will maintain the buses to ensure uptime, by setting up exclusive maintenance depots”.

Mr. R K Verma, Secretary cum Transport Commissioner & CMD of DTC, said: “We are happy that Ashok Leyland which had spearheaded the induction of CNG in our bus fleet is now partnering us in our modernization drive. I am confident in Ashok Leyland’s capabilities to offer us world class buses and provide the crucial long-term support to ensure uptime”.

The new ULE buses will have a floor height of 390 mm, for step-less entry. The 12-metre-long buses will have 35-seats with a 2x2 configuration. Passenger ride comfort is further addressed through a wide 1100 mm door and kneeling facility for easy entry and exit, as also comfortable grab bars and air suspension. A retractable ramp is a disabled-friendly feature.

These buses will be powered by a 230hp engine and fitted with automatic transmission, speed limiting device and multiplex wiring. The chassis and the body for the fully-built buses will be manufactured at Ashok Leyland’s Alwar plant which had spearheaded induction of CNG technology in Delhi buses, with a supply of over 3,500 CNG bus chassis. The infrastructure has since been augmented for bus body assembly, with ultra-modern facilities like a cubic framing fixture, hydraulic automated paneling, conveyors for automation, body lifting mechanisms, paint booth and a shower testing facility.

To be manufactured to the very exacting and stringent specifications laid down by DTC, the body structures will go through rigorous processes such as 336 hours of salt spray test for corrosion.

Proven technology strength

With its proven strength in technology, Ashok Leyland has won the DTC order at a time when the bus segment is agog with activity with the entry of new players like Volvo and MercedesBenz and the fierce competition therefrom, forcing the existing manufacturers to increasingly resort to newer ways and means of producing high-tech products of popular appeal in order to stay afloat. All the players have realized the importance of expanded R&D and vehicle designing activities too.
Ashok Leyland’s newly-developed city bus with extra features was a major attraction at Auto Expo 2008. The design work on this rare and innovative product started by the company team of young talented engineers in 2006 took just less than 10 months for its completion.

In its endeavour to find out why people are averse to travelling by bus, the team found out after a detailed survey of bus traffic systems in major cities that journeying during peak hours is indeed a pain for the general public. Keeping in mind the affordability factor, the team members went about judiciously mixing and matching the most cost-effective and yet state-of-the-art components and aggregates for building the new vehicle.

It was a learning experience for the team to interact with parts suppliers, constantly follow up for material procurement and resolve issues relating to vehicle integration with various sub-continents. The team could really achieve what it wanted, thanks to its sincerity and dedication to the job on hand.

Growing market share

The Indian bus market was for long dominated by Ashok Leyland and Tata Motors. Now there are other players like Eicher, Swaraj Mazda, Volvo and MercedesBenz.

Ashok Leyland still remains the only Indian source for vestibule and double-decker buses, thereby having the widest range of passenger vehicles to meet diverse customer requirements across the country. Its offer of world-class products of high technology suited to customer requirements at competitive rates accounts for the company’s continued success in the segment.

In the STU segment, with its robust and scientific fleet management system and cost benefit analysis, Ashok Leyland is the preferred brand since its vehicles offer the best cost to value over a vehicle’s life cycle. Further, the company has leadership in the M&HCV passenger segment for many years with 46 per cent market share. It has leadership in the STU segment, with over 60 per cent market share and has its equally strong presence among private operators, with almost 50 per cent market share.

The new bus models proposed to be introduced by the company are the Ultra Low Entry (ULE) buses with a floor height of 390 mm with stepless entry, Semi-Low Floor (SLF) buses with 650 mm entry both in diesel and CNG versions, Tarmac Coaches (with a choice in floor heights of 390 mm, 650 mm and 860 mm) which are already running in some Indian airports, and the Luxura which is a high-end luxury coach.

Big Honduras Armed Forces order for AL vehicles

Ashok Leyland has also bagged an order for 139 vehicles worth $10.5 million from the Honduras Armed Forces (HAF). These vehicles will augment the transport resources of HAF to carry out key poverty eradication programmes and for other humanitarian purposes.

Ashok Leyland has been contracted to supply a range of vehicles that include the 4x4 Stallion trucks, the 4x4 Topchi trucks and 4930 Tractor and Falcon long buses. All these vehicles will be left-hand drives.

“This order marks our foray into Latin America which has been one of our target markets,” said Mr. R. Seshasayee, Managing Director, Ashok Leyland. “This order is hard-won since our vehicles have to undergo very extensive and strenuous trials on terrains and in conditions where they have to be employed. It is also heartening to note that our vehicles are going to be used for humanitarian purposes by the Honduras Armed Forces”.

Thailand has been another recent breakthrough. Following trials, the Stallion 4x4 and Stallion 6x6 have been approved by the Royal Thai Army and an initial lot of 10 Stallion 6x6 vehicles have already been supplied.

Ashok Leyland is the largest supplier of logistics vehicles to the Indian Army with over 50,000 of them in use, including the Stallion 4x4 vehicles that form its logistics backbone. A pioneer in the design, development and manufacture of Defence vehicles, the company has a comprehensive range like Stallion 4x4, Stallion 6x6, Stallion Aquatherma, a specially-designed water bowzer, Light Recovery Vehicle (LRV) 4x4, Topchi 4x4, Field Artillery Truck (FAT) 6x6, Crash Fire Tender (CFT) 6x6, Truck Fire Fighter (TFF) 4x2 and Light Specialist Vehicle (LSV).
All these vehicles are tried and tested in altitudes ranging from sea-level to over 5,500 metres and in temperatures ranging from -35 degree Celsius to +55 degree Celsius.

Tata Marcopolo’s Dharwad plant starts commercial production

The state-of-the-art bus manufacturing facility of Tata Marcopolo Motors Ltd. at Dharwad in Karnataka has begun commercial production. Tata Marcopolo Motors is a 51:49 joint venture of Tata Motors and Marcopolo of Brazil.

The Dharwad plant will cater to India’s growing demand for world class fully-built buses for intra-city and inter-city transportation with international standard comfort, quality and safety. It will produce a comprehensive range of buses to be marketed under the ‘Starbus’ and ‘Globus’ brands, including 16 to 54-seater standard buses, 18 and 45-seater luxury buses, luxury coaches and low-floor city buses.

Spread over about 123 acres, the plant will have a capacity to produce 30,000 units a year, to be achieved in phases. In 2009-10, the first full year of operation, production can be up to 15,000 units. The joint venture has already invested about Rs. 200 crores. The plant, at full capacity, will generate over 6,500 direct jobs. It will be supported by a vendor park.

In May 2006, Tata Motors and Marcopolo announced a joint venture company in India to manufacture and assemble fully-built buses and coaches. The joint venture, in which Tata Motors will hold 51 per cent of the equity and Marcopolo will hold 49 per cent, initially set up a manufacturing facility in Lucknow from where the DTC low-floor city bus order was executed.

The joint venture is good combination with Tata Motors providing technology and expertise in chassis and aggregates, and Marcopolo providing the expertise and know-how in processes and systems for bodybuilding and bus body design. The buses built so far conform to international standards in quality and safety, and the plan is to market the products not only in India but also in all Tata Motors focused markets globally.

At the time of signing the agreement in 2006, the Chairman of Tata Motors, Mr. Ratan N. Tata said: “The rapidly expanding and improving road network, connecting cities and also rural areas, is expected to substantially grow passenger transport. The joint venture with Marcopolo, which is one of the largest bus body builders, will enable Tata Motors to successfully address the growing demand in India, as well as relevant markets abroad”.

Tata Motors has already executed the first order from DTC for 655 low-floor city buses. Market reports indicate that the company has bagged the second tender for 1,625 buses which is already under production. The company is also working with many other State and city transport corporations, including BMTC in Bangalore, for which the company has recently supplied 2 low-floor city buses.
The Dharwad plant, considered the largest bus manufacturing plant in the world, will strengthen Tata Motors’ presence in the bus market.

Energy saving of 30% in painting with Dürr’s EcoDryScrubber

A new technology developed by Dürr enables energy savings of up to 30 per cent in automobile painting, which is by far the most energy-intensive manufacturing process in the production of vehicles. This figure refers to the whole paint shop. If we consider the spray booths only, the percentage of energy saved is 60 per cent.

The EcoDryScrubber system presented October 15 works with recirculation of the booth process air and dry separation of the surplus paint particles during application. Recirculation reduces the energy required for air treatment significantly compared to conventional spray booths. Moreover, the elimination of standard wet separation means that fresh water is no longer required for paint separation. This results in considerable improvement in energy consumption and in CO2 and paint-particle emissions.

More than 150 representatives from all the major automobile manufacturers seized the opportunity to take a closer look at this innovation at first hand at the new Technology Center at Dürr’s future central location in Bietigheim. Besides guests from Germany and other European countries, Dürr was even able to welcome visitors from South and North America and Asia.
Ralf Dieter, Dürr AG’s CEO, commented: “As technology leader, Dürr already addressed the issue of energy and CO2 optimization early on. So, today, we are in a position to offer our customers equipment and systems with which energy and unit costs can be significantly reduced. Our dry separation system clearly underscores the results of our development efforts.”

Depending on the level of automation between 20 per cent (manual painting) and 85 per cent (automated exterior painting) of the material reaches the body when applying wet paints. In the conventional process, the rest of the paint, known as “overspray”, is carried with the downward flow of process air into the lower section of the spray booth where it is bonded in water with the aid of specially designed venturi tubes. The process air is drawn off as, through the contact with water, it absorbs too much moisture for it to be re-used, and it also contains paint-particle residues. As a result, a fresh supply of air has to be treated and fed to the booth, which consumes a lot of energy.

By contrast, spray booths equipped with the EcoDryScrubber require far less fresh air. The reason: the process air does not pick up added moisture, and the paint particles are removed in a dry filtration system beneath the booth, so it can be re-used. This recirculation of the process air reduces energy costs for air treatment in the spray booth by about 60 per cent. In addition, the water required for humidifying the air is reduced by about 80 per cent since less air needs to be conditioned.
There are further savings of roughly five per cent in maintenance costs. This is due not only to the fact that the system is fully automated but also, above all, to the long filter replacement cycle of over 15,000 hours operation. Finally, the compact construction reduces the cross-section of the booth by about 35 per cent, to which another Dürr innovation, namely, the space-saving EcoRP painting robots that travel along rails fitted to the walls of the booth, makes an important contribution.

PRA helps firms access Asian markets

Pacific Rim Alliance (PRA) is a business developer providing on-the-ground analysis and total support solutions to US and European companies accessing Asian markets. PRA, which also has business operations in Michigan (USA), China, Brazil and Australia, started its Indian operations in February 2008 to take advantage of the increasing opportunities for its clients to access the Asian automotive industry.

Mr. Ravi Ivaturi, Managing Director, PRA India Private Ltd., says: “The purpose of setting up an office in India is to provide a platform for unique western companies entering the Indian market and also fostering growth for medium and small Indian companies to source material as well as export components to other emerging markets like China and Brazil”.

Globally PRA is also actively involved in mid-size company mergers and acquisitions. It deals with niche clients manufacturing unique high technology products which are hard to duplicate in emerging markets. The first client PRA worked with in the Indian market is the US-based Wolverine Advanced Material (WAM), an automotive supplier manufacturing specialty rubber-coated steel which is typically used in engine gaskets, brake shims and noise vibration and harshness (NVH) applications.

WAM is a leading developer of high-performance, custom-engineered sealing solutions and polymer-coated materials for gasket manufacturers around the globe. The company’s extensive experience with sealing materials and applications helps it not to identify the problem faster but also to help you choose the right material for the job. From a non-stop stream of innovative new materials to engineering custom materials for specific customer applications, Wolverine’s engineering and manufacturing teams are constantly looking for new ways to solve your toughest sealing challenges.

Wolverine’s innovative materials combine high performance polymers with metal substrates, and are used in an extensive range of sealing applications, including: engines, transmissions, hydraulics and refrigeration compressors for automotive and industrial manufacturers.
On the gaskets side, Wolverine is working with most of the Indian gasket manufacturers. Wolverine is also supplying brake shims to local manufacturers of brake friction, and for the NVH application the company is providing damping solutions to select OEMs and engine manufacturers. In the very first year of operation, Wolverine, supported by PRA, will effectively double the sales in the region.

Much of the growth is expected to come from damping solutions for NVH applications. Currently NVH is a hot subject in the Indian automotive industry, and Wolverine is working with almost all the OEMs in providing damping solutions, particularly on engine applications. Wolverine products result in significant cost saving for manufacturers.

Wolverine sees a much bigger opportunity with the entry of global OEMs in the Indian market. Today all Wolverine products are imported from the US. But in the future the company plans to stock and distribute master / slit coils in India and in the long run may well set up a coating line or a small manufacturing facility for its products. PRA is building a team of Wolverine technical and sales professionals to work with the OEMs in India, adds Mr. Ivaturi.

PRA adopts a 4-fold approach in incubating its clients business in emerging markets. To start with, it does market research for the clients to identify if there is a market in the country for their products. In the next stage, it starts talking to target customers and even initiates supplies to a few customers. Once approved it gets into full-fledged supplies where it goes all out to sell the products in the market. After establishing its business it can transfer it to the client or continue handling it.

PRA has had a lot of success in China. Commencing operations in the early 1990’s in Taiwan it opened its China operations in 2001. In fact PRA has already established business for Wolverine Advanced Materials in China and has set up a stamping facility which is being managed by it, says Mr. Ivaturi.
PRA hopes to replicate its China success story in India as well by starting a stock and distribute operation of its material from Chennai.

Brembo’s new Pune plant inaugurated

After purchasing 100 per cent of KBX Motorbike Products Pvt. Ltd. from Bosch Chassis Systems India Ltd., Brembo, the world leader in high-performance brake systems, celebrated the official opening of its new plant in Pune city on January 20.

Executives from Italy, including Managing Director Mauro Pessi and Motorcycle Business Unit Director Paolo Magri, joined the Brembo India representative, Mr. Shrikant Pangarkar, to inaugurate the new plant in Pune.

The facility, located about 160 km south of Mumbai, will manufacture a complete product line of disc braking systems for scooters and motorbikes to serve the needs of manufacturers throughout India with its products known for their performance, safety and comfort.

The Brembo Group, through its Indian subsidiary, KBX, holds a 50 per cent market share of motorbike brake systems manufactured in the country. Its main clients are the leading local as well as international companies such as Bajaj, Hero Honda, Honda Motors, Yamaha, Suzuki and Royal Enfield.
On the occasion Brembo introduced a new brand “Breco”, which is a synthesis of “Brembo company”, has been studied to be - in a carefully defined hierarchy of brands - the brand specifically dedicated to the braking systems of small-to-medium displacement scooters and motorcycles targeted for the BRIC and ASEAN countries.

KBX which will soon change its name to Brembo Brake India is a leader in the development and production of brake systems in India. It was established in February 2006 as a 50-50 joint venture between Brembo and Bosch. The 2008 sales were about Rs. 1.050 million (Euro 17 million). KBX has no financial debt.

“I am honored to share in the celebration today,” said Mauro Pessi, Managing Director of the Brembo Group. “Over the past 50 years, Brembo has played an important role in the motorcycle braking industry and this represents a further development in our process of globalization”.

“For Brembo this opening is another important step for its growth in a fast growing market”, said Paolo Magri – Brembo Motorcycles Business Unit Director. “This investment will give us the opportunity to improve our presence in the Indian market, in terms of quality and service”.

Brembo has invested over Rs. 1 billion to continue its development in India. Paolo Magri, Motorcycles Business Unit Director, has been appointed the Managing Director of the Brembo Group India’s activities.

Brembo has been active in India since 1998-99, when Kalyani Brakes acquired a licence to manufacture brake discs for motorcycles using the Brembo technology. Kalyani was subsequently acquired by Bosch Chassis Systems India Ltd., an Indian subsidiary of the German multinational, and KBX incorporated thereafter, in 2006, as a joint venture between Bosch and Brembo. Since 2007, Brembo has been based in India with a design centre supporting the Group R&D activities. Soon will be improved also with an organizational unit of Global Sourcing for all Group Companies.

Brembo S.p.A. is the world leader and acknowledged innovator of the brake disc technology for automotive vehicles. Brembo supplies high performance brake systems for the most important manufacturers of cars, commercial vehicles and motorbikes worldwide, as well as clutches, seats, seat belts and other components for racing only.
Moreover, Brembo is also a leader in the racing sector and has won more than 200 championships. Today the company operates in 14 countries of three continents, with 33 production and business sites, and a pool of about 5,800 employees, nine per cent of whom are engineers and product specialists active in the R&D. The 2007 sales totalled Euro 912 million.
Brembo owns the Brembo, Breco, Marchesini, Sabelt brands and operates through the AP Racing brand.

Continental AG foray into Indian tyre market

Continental AG, one of the top five global automotive suppliers and tyre manufacturers, has announced its entry into the Indian market with the launch of its premium tyres for passenger cars and utility vehicles in New Delhi.

This is Continental AG’s first direct tyre initiative in the Indian market as it recognizes the present and future potential of the country. As a global company, and with a current yearly production volume of more than 100 million tyres, it intends to develop a strong presence in the Indian aftermarket as well as seize possible opportunities with OE manufacturers.

Speaking on the occasion, Dr. Andreas Esser, Executive Vice President - Replacement Asia - Tyres, said: “The launch is a part of our overall growth strategy and commitment to the Asia Pacific region. We have two Passenger and Light Truck (PLT) tyre manufacturing locations in Asia (Malaysia) and worldwide presence in 22 sites in 14 countries. We have already been marketing our products in almost all the countries in the Asia Pacific region. Now Continental Tyres is starting in India. Continental has the No.1 position in the European tyre market and a leading market position in Malaysia, and we strive to develop a significant share here in India as well.”

Mr. Prashant Kumar, Director - Marketing and Sales Tyres for India, said: “India’s passenger car production has grown from 0.72 million in 2002-03 to 1.76 million in 2007-08 at a rate of 20% CAGR and, accordingly, tyre requirements in OEM and replacement markets have grown close to 17 million in the current year. Continuous economic development and global exposure have brought in significant demand for high quality tyres, resulting in a huge market in this segment. Continental is entering the aftermarket for this segment, with its world renowned premium tyres that offer superior performance along with state-of-the-art safety and comfort features.”

Continental in India is backed by the rich legacy of service of 50 years in the Indian automotive market. With its technical expertise, it is constantly growing with the Indian market. Continental evolved from being a technology provider and technical collaborator to some of the leading Indian tyre manufacturing companies to being a major player in the auto component sector by supplying auto electronic and mechatronic components to the automotive industry.

With targeted annual sales of Euro 25 billion for 2008, the Continental Corporation is one of the top automotive suppliers worldwide. As a supplier of brake systems, systems and components for the powertrain and chassis, instrumentation, infotainment solutions, vehicle electronics, tyres and technical elastomers, the Corporation contributes towards enhanced driving safety and protection of the global climate.

Continental is also a competent partner in networked automobile communication. Today, the corporation employs approximately 146,500 at nearly 200 locations in 36 countries.

Responsive Industries dominates Indian bus flooring business

Responsive Industries Ltd. (RIL), the Rs. 1,000-crore public listed company started around 12 year ago by the Aggarwal family, is into many different products, including vinyl flooring primarily used in buses, rail and the hospital and healthcare sector.

According to Mr. Abhishek Agarwal of RIL, bus is a significant part of the total annual business of close to Rs. 100 crores for the company. RIL has been catering to the bus segment right from the beginning covering all major vehicle manufacturers like Tata Motors, Ashok Leyland, Mercedes, Volvo, Eicher Motors and Irizar-TVS. It offers 22 different types of products for the bus and coach segment, ranging from the economical to the premium product.

He says the product offered for the bus segment is primarily a PVC vinyl flooring product, and RIL is the only company in the whole of Asia to offer PUR reinforced technology products. This technology helps increase the life of the product and makes it scratch-free. The company has developed all its products on 100 per cent indigenous technology. It is also a major exporter of these products to nearly 60 countries worldwide.

Some of the prestigious orders secured by RIL include supplies to Tata Marcopolo buses run by DTC and to the recently launched Mercedes buses. “In fact, when Tata-Marcopolo was looking for suitable suppliers in India for the DTC buses, they found RIL as the only company capable of supplying as per their requirement. Marcopolo has now chosen RIL for supplying to some of its global requirements as well”, adds Mr. Agarwal.

The other important orders include those for Volvo buses supplied to BMTC in Bangalore, MTC in Chennai, Tamilnadu State Transport Corporation and APSRTC.
Mr. Aggarwal further says: “Since we manufacture with our own indigenous technology, we are able to offer superior quality products at very competitive price. We have been certified by American and European labs, including CE and IMO certification”.

All RIL products are eco-friendly, anti-bacterial and anti-fungal. The company, a member of the Green Council of the US, is also a major supplier to the Indian Railways with over 95% marketshare in this segment. It has also recently tied up with the Delhi Metro and will start supplies to it soon.
RIL has 80 per cent bus marketshare in India. Registering a 25 per cent growth year on year, RIL has a pan-Indian network with more than 150 distributors. The Tusker brand is the most trusted in vinyl flooring business.

Western Auto expand operations in India

RACE initiative launched
The Dubai-based Western Auto LLC, part of the $7 billion ETA Star Group, is a leading automobile trading, leasing, marketing and consulting company, with global presence, including India. It has recorded a turnover of $440 million in 2007. It has operations in Saudi Arabia, Sudan, Kuwait, Qatar, Sri Lanka, Bangkok, India and China.

Western Auto sells 12,000 vehicles, in addition to construction equipment, auto components and commercial vehicles. It represents Indian commercial vehicle manufacturers Ashok Leyland in Saudi Arabia, and Foton, one of China’s largest CV manufacturer in the UAE.

Western Auto started its operations a couple of years back by importing spare parts for European trucks and buses and selling it in Indian aftermarket. The company deals in brands like Febi, Mahle, Hengst and also represents Telma Retarders in India and the UAE which is a part of the Valeo Group of France.

Western Auto started dealing in Telma brake retarders a couple of years back, and this has now become an important business unit within the Indian operations. Telma retarders are frictionless electromagnetic braking system made by Telma, part of the Valeo Group. Currently over 50 buses have been fitted with Telma retarders valued by customers for higher safety and performance, and the company is in discussion with many other fleet operators. It is also holding discussions with vehicle manufacturers on supply of retarders as an OE fitment, and hopes to receive their approvals soon. It is also expecting Government regulations regarding enforcement of fitment of retarders as standard for better safety. Till such time as initial price and tangible performance benefits, ROI for customers will be a factor for saleability.
In line with the stated vision to establish global leadership in providing quality transport solution, Western Auto has started a new innovative initiative in India, RACE, which is involved in research, analysis, consulting, engineering services in automotive applications and transportation.

The bus & truck body building industry in India with its estimated size of approximately Rs. 20,000 crores, is highly fragmented with many unorganised players who have are not regulated and approved. Most of the products that are built don’t comply with any specific design or standards or regulations.

Current scenario

While the Code of practice for bus body building & Truck/Trailer codes can provide directions, there is need for a detailed understanding of end customer needs and tested product designs which are well documented and approved for necessary implementation of standards. In fact, a case in point is where the regulations are expected to be more specific to applications related to closed & open cargo, raw cargo, bulk or processed cargo, liquid cargo and other specialized cargo like over-dimensional cargo, car transporter, waste handling systems, load handling systems, disaster management systems, etc.

Many in the industry feel that understanding of these applications is wide and complex, spread across geographies, specific to each cluster and very challenging to address unique customer needs through a standard product mix.
Of late, most truck and bus manufacturers have started addressing the customer needs through completely built units. Currently only 10 per cent of the total sales are from fully built units (FBVs) and the balance 90 per cent are spread across a few organised and other largely unorganised body builders. Studies reveal that customers buy FBVs for convenience, ready delivery and full finance availability, but their application requirements or fit are not being completely addressed at the moment.

RACE is all set to unleash the above said complexity through detailed process, survey and understanding of the commercial vehicle market and its vehicle applications. RACE has a highly focused Research & Marketing team from diverse backgrounds with core group of application engineers providing complete engineering support to the industry.

RACE could well become the most preferred partners to major OEMs of trucks, buses, body/application builders for marketing and application engineering support and other interface engineering.

Mr. Sriram Muralidharan, Executive Director, Western Auto India Private Ltd., says: “We work with industry domains like steel, cement, construction, etc., addressing their transport efficiency and supports the transporters and third party logistics companies with planning and managing the fleet. In addition, we assist the truck financing companies by educating, training and developing a model/process for credit approvals for bodies and superstructures.

“Further, we work with regulators and Government bodies for fine-tuning and improving the standards, design and provide testing requirements and also co-ordinate and undertake implementation programs. We also work with IT/ITES companies and integrate the complete chain through innovative IT solutions to ensure maximum productivity”, Mr. Sriram added.

RACE has a rare and unique mix of research & marketing capability, coupled with the product design and engineering team. It goes one step ahead and assists its customers in their manufacturing process, including design of jigs and fixtures, and also improves their after-sales support services network.
RACE has the vision to develop solutions that would reduce the overall cost for movement of people or cargo from point A to point B by the fastest possible means with utmost safety.

Bock India factory opened

The compressor manufacturer Bock India P. Ltd., which is a majority holding joint venture company with Bock Kaltemachinen GmbH, Germany, has started its new factory at Moxi village in Baroda district.

The factory was inaugurated by the Minister of State for Railways, Mr. Naranbhai Rathwa, on January 16. Mr. Heinrich Reuss, Managing Director of Bock Kaltemachinen, was also present on the occasion.

Bock India assembles light weight, aluminum die-cast compressors for its existing customers in India for bus air-conditioning & truck refrigeration. It also has a large range of semi-hermetic and open type compressors for various applications. The company has a full-fledged service centre attached to the new factory for after-sales support and technical services.

Castmaster Mobitec to commence production soon

Mobitec, part of DRI Corporation, is a global leader in the design and manufacture of system technology for mobile passenger information on buses and rail transport. In 2007, Mobitec established a joint venture with Castmaster for manufacture and supply of electronic passenger information systems to the Indian market. Castmaster Mobitec India Private Ltd., the 51:49 JV, in favour of Mobitec, is now in the process of setting up a full-fledged manufacturing facility in India.

The Mobitec Group, a global supplier of electronic information display systems, is highly respected for its products, technology, service, and quality. Based in Herrljunga, Sweden, the group also operates business units in Australia and Germany, as well as joint ventures in Brazil and India. In 2001, the company became part of DRI Corporation, which enables it to acquire valuable experience of the American market place.

“We hope to start commercial production at our Indian manufacturing facility by the second quarter of 2009”, says Mr. Oliver Wels, Managing Director of Mobitec AB. This will be the third global manufacturing facility for Mobitec, the first being its main facility in Sweden and the second facility is in Brazil.

Mr. Wels further observes: “When we decided to enter India, we were looking for a partner with strong OEM relationships. Our strategy from the very beginning is that we needed to work with a local partner to be successful in a market like India and the perfect fit was Cast master which has a long history of manufacturing and suppling components to leading OEMs in India”.

Mobitec’s first major order was the first lot of 655 city buses for DTC. The company has established a 24/7 service support across 7 locations in Delhi. The Indian JV has recently bagged the order from BEST for the city buses supplied by JCBL. Currently all products are being imported, but with the new facility in place, the company will start manufacturing locally. The JV has already identified component suppliers for local sourcing.
Mr. Wels says the Indian plant will cater to the growing demand in the Indian market and also to other neighboring Asian market. Apart from bus segment, Mobitec is also looking at the rail segment both for Metro and Intercity express trains.

Mobitec today operates in 65 countries worldwide with revenues of $42 million. The company has been witnessing a healthy growth rate in the last few years, and with the new facility in India, it is looking at a significant growth in the years to come. The Indian JV currently employs 15 people and will plans to double the number by the end of this year.

“We aim to become our customers’ largest partner worldwide. Our unique global distribution and service networks enable us to supply high quality information systems for public transport in all key markets, as well as adapt to quickly changing conditions and requirements”, adds Mr. Wels.
Mobitec has also launched a new product for internal lighting of buses that not only provides comfort but also security. The light runs on a software that controls the intensity and also provides sound lighting inside the bus. Some prototypes will be delivered soon.

Castmaster Thoreb JV for multiplexing

Most of the Government-run transport corporations in India are incurring heavy losses. There are a very few STCs that make profit. One of the main reasons for loss making is lack of efficient fleet management solution.

Castmaster India Private Ltd. has signed a JV with Thoreb, a Swedish company for bus fleet management systems. The newly-formed company is known as Castmaster Thoreb India Pvt. Ltd. Globally, Thoreb focuses on innovative solutions for public transport. Its main business areas are real-time information system and intelligent electrical systems. Its product line includes IT systems specifically designed for the public transport industry.

Thoreb also provides intelligent multiplexing method for buses that places I/O control nodes in key areas of the bus. Not only will these nodes provide precise intelligent control of all devices on the bus, they can also collect data from sensors and other sub-systems on a bus in real-time. It has an on-board computer which will transmit the information to fleet operators using the GPS system.

This computer will provide vital information which will help in periodic maintenance of the fleet and suggest areas for improvement. This will help corporations in optimising their cost and improving efficiency.

ELSY Multiplex

Multiplex technology was first introduced into the bus industry in the late 1980s. AB Thoreb was probably the first company that started research and development in multiplex electrical systems for buses.

After a couple of years of research the first prototype bus with ELSY multiplex was produced in 1986. Research continued as well as development of suitable components during the rest of the 1980s.

About 1990, AB Thoreb was ready to make the first field test. The test was performed on eight buses of which four were equipped with ELSY multiplex and the other four buses with a conventional electrical system. The field test was sponsored and supervised by the Swedish traffic authorities, then known as KTB.
The eight buses were operated by Stockholms Lokaltrafik (SL), a major bus operator in Stockholm. At that time operating about 3,000 buses, SL was a community-owned bus operator. The buses undergoing tests were placed at the same bus depot and performed operations on the same routes, so that a comparison between the ELSY system and the conventional system could be made.

About a year after the field test had started an evaluation was made. The results were better than expected. Actually the number of faults in the electrical system had decreased by 50 per cent compared with the conventional type of electrical system.

With this AB Thoreb decided to industrialize and start marketing the new technology. After a couple of years the market demand for the new and better technology increased, and AB Thoreb started to supply ELSY to many bus builders in Europe, including Volvo and Scania.

Today Multiplex technology is a standard technology and is used amongst the majority of the world’s bus builders. Thoreb has clients in Europe, Russia, South America, Australia, The Middle East, Asia and the US.

Prototypes with the ELSY multiplex technology has also been installed with a few KSRTC buses in Bangalore.

Advantages

There are advantages with the multiplex technology for both the bus builder and bus operator. To make savings is much up to the bus builders’ desire for and needs of changes and the existing efficiency. The normal time saving possibilities are in between 70-120 hours per produced bus. Time savings are distributed on different areas of the production of the bus. Time savings are found in the construction and electrical design department, in the production itself including end of line test and diagnostics as well as in the area of warranty and after sales and service.

The multiplex technology has become a standard in modern buses. The evolution of public transportation and the continuous increase in functionality has made multiplex indispensable for the bus industry. Building complex electrical systems with old-fashioned conventional solutions has become impossible because of the complexity in present-day buses.
It has been observed that the technique has spread all over the world during the last 10-15 years. Also observed is the evolution and standardization on the technology being formed by mayor vehicle producers in the world. For example, the European bus industry has standardised various hardware and soft ware protocols on how to communicate between different chassis and bus body suppliers. The same trend is obvious amongst suppliers to the bus industry, like producers of air-conditioning, doors and suppliers of heating systems. All have started using the multiplex technology and are using it to advantage to improve their quality and operation.

Gorba-Integra joint venture for passenger information systems

As per the proposed Bus Code, from October next all city buses have to be necessarily equipped with passenger information system. The total market in India for city buses is close to 30,000 units annually. This opens a huge opportunity for companies like Gorba which are global leaders in manufacturing products providing passenger information systems.

To be part of this growing market, Gorba AG of Switzerland and the Gujarat-based Integra Hindustan Control Ltd. have established a joint venture for manufacturing passenger information system products to cater to the bus and Metro rail market in India and other Asian markets.

Gorba AG has for the last 25 years been an active producer of illuminated display products, GPS clocks, TFT flat screens (since 2000 nearly 3000 TFT systems have been installed) as well as passengers information products for vehicles and buildings (internal, external), exclusively for the public transport market. Today, the range of products covers all the common technologies as well as the most modern ones for mobile and stationary applications. Gorba AG is acknowledged as one of the most important world leaders of communication systems for public transport.

Integra Hindustan Control Ltd., an associate of Integra Holding AG of Switzerland, was established in 1987 for manufacturing and supplying relays along with functional relay groups (Pre Wired Base Plate), Audio Frequency Track circuits (AFTC) and operating-cum-indication panel (Domino type) meant for Railway Signalling systems of world class quality.

The 51:49 JV between Gorba and Integra was set up in 2008 and commercial production started in December. Mr. Shashank Mehta has been appointed the CEO of the company. The new JV company, Gorba Intergra Systems, will mainly cater to the Indian domestic and will also use the production base for exports to other Asian and Middle-East markets. In fact, the company has received the first major export order for supplying to Kuwait.
In India, Gorba Integra is currently working on future projects with all major OEMs and has made trial supplies. In fact, the product has been indigenised to the extent of 95 per cent and small critical parts are being imported. The idea is to manufacture European standard products to suit Indian market and customers without compromising on quality and standards.

The JV is mainly targeting LED-based passenger information systems for mobile transportation like buses, metro rail coaches and also stationary applications like bus stations with real time information.

Regarding the products, whereas monochromic LED displays offer the best quality-price performance at the purchase, however with high energy consumption, ABD displays offer a new technology developed by Gorba, allowing considerable energy savings. LED or LCD colour displays facilitate recognition of line numbers and destinations while enhancing visual advantages for the travellers.

Gorba and Integra are both based in Switzerland and hence it was easy for the companies to come together. Gorba is $50 million company with presence in 83 countries worldwide. Currently, 80 per cent of its business comes from the bus segment. Globally Gorba has its main manufacturing facility in Switzerland.
Currently, Gorba AG also offers one of the most reliable TFT technologies on the market. The equipment does not have mechanical elements such as a ventilator or hard drive. Thus, throughout their service life, the equipment is not affected by the vibrations of the vehicle or the accumulation of dust in the electronics components.

The Gorba TFT technology allows a large variety of applications; the equipment has been designed and built over many years especially for an employment under hard and demanding industrial working conditions. The TFT equipment is composed of elements produced in series: screen, industrial computer, lighting, etc. Lifespan of these elements can at times be very short. This aspect is a challenge that Gorba must address. Gorba continuously evaluates new components for reliability and functionality.

Mr. Daniel Faeh, Chairman of the Board, says: “In Gorba we believe in equal partnership. If you are looking for longterm success in the Indian market, then you need a production facility. The idea behind setting up a manufacturing facility in India is not because of low cost labor. In fact, the labor cost is only 8% of the total product cost. We want to offer the Indian market, products manufactured as per European standards and quality”.

Gorba AG has now entered into strategic cooperation with Precimation AG, a specialist for stationary passenger information. This merger creates a new global player for passenger information systems for the public transportation sector having the complete solutions for Mobile, stationary & on board applications with real time information.

Precimation AG has joined Gorba AG by bringing its expertise and customers from the public transport sector as well as its stationary passenger information systems under the umbrella of the Gorba brand name. In addition to Gorba’s current product portfolio, the well-known brand of stationary passenger information systems, iqube, will continue its production and expansion.

The Indian JV partner Integra Hindustan has previous experience and skilled labor force. This comes as a huge advantage for the JV. “In fact, we are happy to say that we have been able to achieve the same global quality in India right from day one”, adds Mr. Faeh.

Sulzer Metco India’s focus areas

It has been a couple of years since Sulzer Metco India Ltd. started its manufacturing facility in Chennai to cater to the growing Indian automobile market. This facility focuses on bonding Sulzer’s high performance carbon friction material, EF® 5010, onto synchronizer rings in truck and passenger car manual transmissions for improved shift comfort, greater efficiencies and longer life.

The company has international presence with six plants around the world, catering to leading OEM’s that include, but not limited to Volkswagen, BMW, Freightliner, Ford, Fiat, GM, Tata Motors, etc. It is internationally ranked among the leading manufacturers of friction linings, slipping and anti-wear coatings and power transmission components covering passenger cars, LCVs and M & HCVs.

Besides the time-tested molybdenum coatings, the new carbon friction linings ensure a more compact synchromesh architecture with higher performance and substantially improved gear shifting. In automated manual transmissions (AMT), it is already possible today to achieve gear shifting times of less than 60 milliseconds.


Over the years, vehicle users are looking for better comfort like smoother gear shift and longer service duration. The oil crisis equally demands better mileage. Green transformation calls for better emission controls and this is where the carbon technology of Sulzer Metco stands above many alternate friction materials available for next generation transmissions.

Kendrion LINNIG planning Indian subsidiary

This was disclosed by Dr. Uwe.Spoerl, Chief Executive Officer of Kendrion LINNIG GmbH, at the Busworld India in which the company participated in a big way.

Kendrion LINNIG GmbH, part of the Kendrion Group, is a worldwide supplier of electromagnetic clutches for engine cooling and air-conditioning in city buses, coaches and trucks, in the luxury segment, and also in specialized vehicles. The company has a leading position in these markets, with an outstanding reputation and a name for innovation.

Kendrion LINNIG has a turnover of around Eur 50 million. Headquartered in Markdorf, Germany, it has branches in Mexico, the US, Brazil and China. It operates in growth markets that still offer considerable opportunities worldwide.

The success of Kendrion LINNIG GmbH is based on decades of experience, the use of state-of-the-art technologies, market and requirement-oriented development work and on the high standards that the company has set in terms of innovation, precision and quality.
From fan clutches to door closers, Kendrion LINNIG develops innovative electromagnetic solutions, focusing on its customers’ individual requirements. The company offers complete system solutions for the commercial vehicle and bus / coach industry, which include not only the mechanical drive, but also the electronic control system. The company’s products contribute a valuable share when it comes to comfort, safety, energy saving and environmental protection. The vision of LINNIG is to supply the customers’ components, to reduce fuel consumption and emissions.

Globally, Kendrion LINNIG supplies to all leading truck and bus manufacturers like Daimler, Scania, MAN and Volvo. “We would like to partner ourselves with the Indian OEMs like Tata Motors, Ashok Leyland and others and also cater to the other global manufacturers entering the Indian market”, says Dr. Spoerl. Kendrion LINNIG is also a major supplier of components to the air-conditioner manufacturers like Carrier, Spheros, Thermoking and would like to cater to their requirements in India as well.
The company has been studying the Indian market potential. Convinced of the huge opportunities, Kendrion LINNIG has decided to set up a subsidiary in India. The company is in the process of founding the subsidiary in India and at a latter stage is planning to set up a manufacturing facility in India as well. Initially it will import components as CKDs and assemble it in India. Over a period of time, Kendrion LINNIG is planning to indigenise components.

With growing emission control standards in India, Kendrion LINNIG products will play a very important role in the future.

Takata JV with Anand Automotive

Takata Corporation engaged in the manufacture and sale of safety systems for automobiles, including seatbelts, airbags and steering wheels, has entered into a joint venture agreement with Anand Automotive Systems to manufacture airbags, seatbelts and steering wheels in India for Indian OEMs. The JV company, Takata India Private Ltd., will be majority owned by Takata Corporation.

In June 2007, after receiving an approval from the Foreign Investment Promotion Board (FIPB), Takata Corporation established Takata India as a wholly-owned subsidiary. Subsequently, the company began construction of a new plant in Chennai. Now it is planning to build another plant in Neemrana, near Delhi. Both plants will manufacture seatbelts, airbags and steering wheels, and will cater to the Indian domestic automobile companies.

Anand Automotive Systems manufactures a variety of automotive components and systems including shock absorbers, filter systems, engine components, drivetrain products, exhaust systems, climate control & engine cooling systems, brakes, friction materials, adhesives, etc. It has 42 manufacturing facilities in India with an extensive customer base in the OE and aftermarket.

With Anand’s substantial manufacturing and sales know-how and wide knowledge of the Indian automotive market, Takata India will further strengthen its base for manufacturing and supplying safety systems for automobiles, an area where demand is expected to grow, with growing awareness of automobile safety and strict Government regulation. Takata India, with its two manufacturing facilities in the strong automotive hubs in South and North India, will be well poised to play an important role and contribute to India’s automobile industry.

Bitzer setting up manufacturing facility in India

German compressor manufacturer Bitzer is setting up a manufacturing in India to cater to the fast growing needs of the transportation and industrial segment in India. The company will be investing Euro 4 to 5 million on the plant coming up near Mumbai, according to Mr. Jean - Marc Dameron, Managing Director of Bitzer India.

The Bitzer Group is the world’s largest independent manufacturer of refrigerant compressors. Bitzer is globally represented with sales companies and production sites for stroke piston, screw and scroll compressors as well as pressure vessels. The group has consolidated global revenues of Euro 600 million employing over some 2,600 employees worldwide.

Bitzer, the No.1 in the transport air-conditioning, sold over 80,000 compressors to the bus segment alone in 2008, which is only five per cent of its total business. Currently transport as a segment includes bus, truck, trailer, container and rail constitutes 12 per cent of Bitzer’s total business. The plan is to increase the business to 30 per cent, says Mr. Helmut Meyer, Division Manager for Transport Products, Bitzer.

Bitzer has been present in India for well over a decade catering to the industrial and transport air-conditioning segment. Currently all the products are being imported from its German plant. But very soon the Indian plant will start commercial production. Initially it will manufacture products for the industrial segment, particularly for malls, hotels and other non-transport applications. Compressors for transport applications will continue to be imported till it reaches a critical volume which will justify manufacturing, adds Mr. Helmut.

In the transport segment Bitzer is looking at the bus, truck and rail applications in the Indian market. The company has a very strong presence in China too with close to 18,000 compressors supplied to Songz, a leading Chinese bus AC manufacturer.

Globally, Bitzer works with all the major AC manufacturers, including Carrier, Thermoking, Spheros and Ingersol Rand. In India, the company, apart from working with all the global brands, is also working with domestic brands like Sidwal and Haiger.

Alcoa wheel rims for truck & bus applications launched

Alcoa Wheel and Transportation Products, an Ohio-based business unit of Alcoa Inc., has announced the launch of aluminium wheel rims for truck and bus application in India. Today, Alcoa is the world’s leading supplier of forged aluminum wheels with more vehicles fitted with its forged aluminum wheels than any other brand.

A world leader in the production and management of primary aluminum, fabricated aluminum and alumina combined through its active and growing participation in all major aspects of the industry, Alcoa serves the aerospace, automotive, packaging, building and construction, commercial transportation and industrial markets, bringing design, engineering, production and other capabilities of its businesses to customers. In addition to aluminum products and components including flat-rolled products, hard alloy extrusions, and forgings, it also markets Alcoa wheels, fastening systems, precision and investment castings, structures and building systems.

The company has 97,000 employees in 34 countries and has been named one of the topmost sustainable corporations at the World Economic Forum in Davos, Switzerland. Alcoa which has been operating in India for over eight years now through its various business units has just launched its wheel products in the Indian market, specifically for the truck and bus segment.

“We did a study of the wheel market in India in the last couple of years and find good potential for Alcoa products in the heavy-duty truck and bus segment”, said Mr. Ross Simmons, General Manager, Sales/Technical AWP Australia, Asia & NZ, Alcoa Wheel Products Pty. Ltd.

Typically aluminium wheels are used only with tubeless radial tyres in the truck and bus industry. In India, there is growing radialisation, particularly in the bus market. In fact tubeless radials are fast catching up. The new DTC low-floor city buses are completely on tube less radials. These offer significant opportunity for the growth of forged aluminium wheels. The company is initially looking at the retrofit market and then move to the OEMs.

“We are excited about the opportunity in India for wheel products”, adds Mr. Simmons.

An aluminium wheel would cost three-four times more than the steel wheel. But there are significant advantages in using aluminium wheels. First, aluminium wheels are 50 per cent lighter that steel wheels. On a 3-axle truck you can gain upto 300 kg of additional payload. This means additional payload for the operator. The second major advantage is that aluminium is a natural dissipater of heat. It takes the heat away from the tyre and brakes, which results in lesser wear and tear on tyres, brake linings and brake drums. These wheels don’t need to be painted or welded. It is one complete piece with longer life.
With Volvo, Mercedes and Tata Marcopolo introducing tube-less technology in the market there is scope for growth in this segment. “Globally we have already partnered with Volvo, Mercedes and Scania, and we supply our wheels as an OEM part in most markets.

60 years of innovation

Alcoa Wheel and Transportation Products recently kicked off celebrations to mark its 60th year. Since inventing the forged aluminum wheel in 1948, Alcoa has led the way in innovation, growth, technology and sustainability. With the introduction of Dura-Bright XBR, Dura-Flange and the 14-in Wide Base Wheel, Alcoa offers more choices to customers to satisfy their needs. The Dura-Bright surface treatment is one of the most significant new features to be introduced on forged aluminum wheels in over 20 years and won accolades in 2007 from Automotive News as a PACE award recipient.

Aluminum wheels never need polishing and can be cleaned with just soap and water for long-lasting shine. This patented surface treatment will not chip, crack or peel and prevents filiform corrosion and discoloring, even with exposure to oxygen, humidity, moisture and road deicing compounds. Alcoa Dura-Flange treatment reduces and protects against excessive rim flange wear and delaying wheel replacement – well suited for off-road and heavy hauling vehicles.

Both these innovations quantifiably reduce your customer’s maintenance costs and truck downtime. The 14-in wide base wheels replace dual wheel assemblies in combination with wide base tyres that reduce rolling resistance and help deliver 3 to 7 per cent in fuel savings.

In addition to manufacturing aluminum wheels for commercial trucks, buses, light trucks, SUVs, passenger cars, trailers and motorcycles, Alcoa also produces a full line of wheel accessories and provides just-in-time assembly services to original equipment manufacturers.

To commemorate its 60th anniversary, Alcoa is introducing its Retro Wheel for the commercial vehicle aftermarket. This wheel has the classic look reminiscent of the original forged aluminum wheel but with all the modern technology developed through the years behind it. Alcoa Wheel and Transportation Products provides wheel solutions that meet customer demands through the Alcoa Business System (ABS) which is founded on an environment that connects product development, engineering, manufacturing and sales and marketing to consistently provide the latest in wheel innovation solutions to meet marketplace needs.

The business unit also works closely with the Alcoa Technical Center, the largest light metals laboratory in the world, to develop many product technologies and innovations seen in its products today.

Through long-term partnerships with leading North American, Asian and European commercial vehicles and automobile manufacturers, Alcoa continues to offer wheel fitment solutions on many new vehicle platforms. Innovative styling, world class quality & engineering, manufacturing design and quick market flexibility make Alcoa wheels the most preferred in the global marketplace.

With global demand for Alcoa forged aluminum wheels accelerating, the business unit continues growing in North America while expanding further into Europe, Latin America, Australia and Japan. Recent investments in manufacturing facilities in Cleveland, Ohio, Lebanon, Virginia, Barberton, Ohio, Monterrey, Mexico and Kofem, Hungary allow Alcoa to provide the latest in wheel production technology.

Over its 60-year history, Alcoa Wheel and Transportation Products has strived for excellence and pursued corporate sustainability. Voted one of the Most Sustainable Corporations at the World Economic Forum five years in a row (2004-2008), Alcoa is committed to reducing fuel consumption and thereby reducing carbon dioxide emissions.

“With our commitment to our customers and our investment in our workers, we’ve set a vision for the future with global environmental responsibility being one of our on-going goals,” says Kevin Kramer, President of Alcoa Wheel and Transportation Products.
On a global scale, Alcoa’s value proposition of strength, light weight, fuel economy and outstanding looks will continue to lead the way in innovation, durability, sustainability and environmental responsibility.

Temsa planning to enter Indian bus market

Turkish bus major Temsa is planning to enter the Indian bus market and is currently conducting a feasibility study to understand the market. Temsa had a major participation at the Busworld India event held recently.

At the event, Mr. Omer Sozutek, International Relations and Business Development Director, said: “We are looking at the Indian market for the long term. We are exploring the possibility of entering the Indian bus market either on our own or through a strong local partner. We hope to be in India by 2010”.

Temsa, established in 1968, began its automotive business operations in 1984 by signing technical licence and distributorship agreements with Mitsubishi Motors Corporation of Japan. Having initiated production of coaches, midi-coaches and light trucks in 1987 at its Adana facilities, it currently manufactures the Diamond and Safari coaches, Powerbus, Prestij and Metropol midi-coaches as well as the Mitsubishi Fuso Canter light trucks for the Turkish market.

Temsa exports 85 per cent of its coaches to 40 countries. The Adana plant in Turkey has an annual production capacity of 1,000 coaches, 2,000 midi-coaches and 7,500 light trucks. The company has recently set up a new plant in Egypt last year, through which it is catering to the North African market, the Middle East and Gulf countries. Globally Temsa does a turnover of $215 million, and sold nearly 3,000 buses in 2008.

Temsa is an important member of the Sabanci Group and is committed to creating distinctive and lasting products of the highest quality. The Sabanci Group is composed of 65 companies, many of which are recognized market leaders in their respective sectors. The group has several joint ventures in Turkey across many product lines. In fact, the Temsa plant in Egypt was established through a joint venture with a local company. In a sense Temsa and the group it belongs to are quite open to having joint ventures and working with local partners.

“We would like to become a world class bus manufacturer. To achieve this we are making our strategy to first become a regional power house. Outside Turkey, we set up a manufacturing facility in Egypt which became operational this year. Now we are evaluating other markets. In our study so far, India looks like a very good market for setting up of a manufacturing facility. Hopefully by the middle of 2009 we will have a clearer picture of our plans for the Indian market”, says Mr. Sozutek.

Temsa is currently in discussion with a few Indian companies, including the New Delhi-based JBM Group for a possible joint venture. Currently a team from Temsa is in India conducting a feasibility study, and a final decision will be taken very soon. JBM is a strong candidate for partnering in the Indian market, adds Mr. Sozutek.

Mr. Sozutek said: “The bus manufacturing facility in India will primarily cater to the Indian market and will also become a regional hub for exports to other Asian markets. We do know that India has FTAs with a few countries and many more are in the pipeline. We hope to take advantage of these concessions”.

It is important to note that if Temsa decides to go ahead with the Indian facility. This will be the first bus manufacturing facility for the company in the whole of Asia.

Temsa is an integral bus manufacturer. The company sources best of aggregates like engine, transmissions, axles and other components and assembles them and builds bus bodies as per its own designs. For buses exported to Europe, Temsa uses engines from MAN, DAF and Cummins. In India, Cummins could be a possible partner for engines, hinted Mr. Sozutek.

Temsa is also planning to follow the same integral coach concept in India as well. The company is planning to source most of the components from the domestic market for which it has already visited more than 30 component suppliers in India. “We are satisfied with levels of quality and in future we will use Indian vendors as a component supply base for export to our international operations as well”, adds Mr. Sozutek.

Temsa has a complete product range from 7 to 14 metres in city, inter-city and luxury bus segments. In 2008 the company introduced Avenue, a full-fledged low-floor city bus for the European market. For the Indian market the company is looking at all segments – luxury, city and midibus. Temsa is traditionally strong in the coach segment but is strengthening its business in the city bus segment as well.

“The Indian bus market is witnessing a complete makeover. Volvo set standards in the luxury and city bus segment. Mercedes has just made an entry in the luxury bus segment. Tata Motors’ JV with Marcopolo has done wonders to its city bus business with the DTC buses in Delhi showcasing its strength. Tata’s acquisition of Spanish company Hispano has helped it in improving its products in the luxury bus segment. Ashok Leyland is building on its own capabilities and also with its JV with Irizar. The recent DTC order is a shot in the arm for Ashok leyland. The bus segment is moving to global standards, and Temsa with its strong product line-up and technology can provide high quality at competitive prices, according to Mr. Sozuktek.

The Temsa team which also attended the Vibrant Gujarat Summit feels that Gujarat could be a possible destination for setting up its manufacturing facility. The company has not spoken to or approached any other State Government as yet.

In an earlier interaction, Mr. Mehmet Buldurgan, Temsa President, said: “Temsa’s vision is to be a world class global brand. It began on this journey in 2001 and focused its attention further on becoming a builder of quality coach and midi-coach vehicles suitable for West European markets. Coach production is a job which requires high technology, experience and know-how. Temsa has proved itself over the years, particularly in European markets, with its high quality and reliable products”.

BUSWORLD INDIA

Showcasing India's bus manufacturing capabilities

The third edition of Busworld India held in Mumbai during January 14-16 was extremely successful, and I should say that the event has established itself as a credible platform for the bus and bus body building industry in India. The event attracted more than 100 exhibitors, and over 10,000 business visitors attended the three-day show that covered an area of 7,500 sq. mts. All the exhibitors were focused on the bus segment, and each and every visitor who attended the show had clear business interest.

Despite the conspicuous absence of bus majors like Tata Motors, Ashok Leyland and Volvo, this year’s Busworld showcased as many as 16 different types of luxury buses from Indian bus manufacturers and body builders, including JCBL, Swaraj Mazda, Ruby Coaches, HMM Coaches and Corona Bus. The highlight of the show was the large pressure of Temsa, a global bus major from Turkey, with plans to enter the Indian bus market by 2010. The company showcased its Safari range of high-end luxury buses.

The show also witnessed the participation of global brands like Allison Transmission, Mobitec, Thoreb, Gorba, Wabtec, Konevekta, Bitzer, Songz, Kendrion Linnig, Foton and many others who have either entered or are planning to enter the Indian bus market.

Mr. Marc Van den Bossche, President of Busworld, said: “We are happy to see that Busworld India has grown to become an important event in India for the bus segment. We see that the globalization is taking place in India as well and the evolution in the Indian bus building industry is growing faster than ever before. We clearly see the transformation in the buses industry in India from the first show which was organised in 2005”.

In 2005, when Busworld India was first launched by BAAV, with its Busworld brand, jointly with Interads of India, I thought it was a bold effort to focus on a niche segment like bus which was not so well developed then. But the organisers of Busworld clearly saw a huge opportunity unfolding in the bus segment in India and today, that vision has come true.

Today, as I look around, the Indian bus market has grown by leaps and bounds. In fact, it has surpassed generations in terms of products and technology and is now comparable to the global standards in terms of the quality, design and technology. Volvo set standards in India in the luxury and city bus segment. Mercedes has just made an entry in the luxury bus segment.

Tata Motors JV with Marcopolo has done wonders to city bus business with the DTC buses in Delhi showcasing its strength. Tata’s acquisition of Spanish company Hispano has helped it in improving its products in the luxury bus segment. Ashok Leyland is building on its own capabilities and also through its JV with Irizar. Swaraj Mazda has launched luxury buses with Isuzu technology, and Cerita Motors has tied up with King Long. Clearly both global and domestic manufacturers are gearing upto to grab a slice of the market.

All this goes to show that the Indian bus segment has come of age, and today, in such recessionary scenario in the entire industry, the bus segment is the saviour contributing to significant volumes for commercial vehicle manufacturers.

Mr. Rajan Sharma, Managing Director, Inter Ads Ltd., observed: “We are happy to have successfully organised the third edition of Busworld India. The USP of this exhibition has been its focus on the bus and coach building sectors only. We could have easily added more related industry sectors, but that would have diluted its focus from the bus and coach industry and also the basic purpose of organizing the event. The Indian bus industry is going through a transformation phase, and we are glad that we have contributed in our own way for the growth of the industry. Considering the success of Busworld India, I am glad to say that BAAV and Interads have signed co-operation for the next 5 editions for organising the show in India”.

In fact, when you talk about a bus, there are many sophisticated, high technology components which go into making a bus more comfortable for the driver and the passengers, and most importantly, profitable for the operators. Starting from the basic aggregates like engines, transmissions, axles to, air-conditioners, air suspension systems, seating, flooring, passenger information systems. The bus is today a highly sophisticated product, even more sophisticated than the passenger car. There is more electronics and technology going into buses than ever before, and there are not many Indian companies that manufacture and supply these components locally.

In fact, the Busworld India event has been largely responsible for providing a platform for European and Indian bus and component manufacturers to showcase technology which is relevant to the Indian market. Many European companies have participated in the earlier editions of Busworld India, and today some have even established their business through joint ventures or their independent facility in India.

BAAV has the expertise for organising the Busworld event for nearly five decades now. The main event is held once every two years in Kortrijk, Belgium. This show is recognised as the world’s largest show on buses. It is like what the IAA Hannover show is for trucks. The Busworld show in Belgium attracts over a thousand exhibitors from all over the world. This becomes a ‘must’ visit show for anyone related to the bus industry.

The next show in Kortrijk is scheduled for October next, and despite such a grim situation globally, the show has already surpassed the previous event in terms of space booking.

In 2001 Busworld was launched in China, and right from the start, it has been a roaring success. China is clearly emerging as the bus manufacturing hub of the world, and the Busworld China has helped in showcasing China’s might in bus manufacturing. Considering the market potential and the success of the event, Busworld China is an annual event.

The next Busworld China is scheduled to be held in April next. BAAV has started a Busworld show in Turkey and plans to kickstart Busworld Brazil and Busworld Russia very soon.


It is this global network of shows which is making Busworld such a unique and successful shows. The organisers have a complete understanding of the various markets and through its interaction with exhibitors identifies key markets which hold promise for the future. With three successful show, Busworld India is clearly emerging an important show not only for the Indian but even for the global bus industry.

Allison Transmission to set up manufacturing facility in India

New unit to be operational by 2010
Allison Transmission, Inc., the world’s leading supplier of commercial duty fully automatic transmissions and hybrid propulsion systems, has taken the next big step in the Indian market by deciding to set up a manufacturing facility for transmission components. The company broke ground recently on the new facility in Oragadam on the outskirts of Chennai, designed to meet the growing global demand for automatic transmissions. The new plant will be operational by 2010.

Allison believes that India, one of the world’s largest economies and a global supplier of commercial vehicles, is an important market for its automatic transmission products. Its investment in India comes at a time when global demand for its fully automatic transmissions keeps growing.

“We believe it is important to strengthen our local presence in India to support our growing in-country operations,” said Allison Transmission, Inc. Chairman and Chief Executive Officer Lawrence E. Dewey. “I am extremely proud of the milestone this groundbreaking represents, and thankful to the Tamil Nadu Government for its enthusiastic support.”

Allison Transmission, Inc. is a global provider of commercial duty automatic transmissions and hybrid propulsion systems. Allison products are specified by over 250 of the world’s leading vehicle manufacturers and are used in many market sectors, including bus, refuse, fire, construction, distribution, military and specialty applications.
Founded in 1915, the Allison business, headquartered in Indianapolis, Indiana, U.S.A., employs 3,300 people. It has regional headquarters with dedicated support staff in China, the Netherlands, Brazil, India and Japan. With a global presence in 80 countries, Allison has over 1,500 distributor and dealer locations.

Mr. Dave Parish, Vice President - Operations of Allison Transmission Inc., says, “94 years ago, Jim Allison constructed the first Allison machine shop in Indianapolis. Through the next 94 years we expanded with manufacturing and customisation centers in North America, Hungary, Netherlands, Brazil, China and Japan. And today we have taken an important step to contruct a multipupose facility in India. Initially, we will manufacture transmission components and later we will expand our operations to meet ever-changing market conditions, India is a very important market for us”.

Allison’s association with India dates back more than 40 years when it began serving the country’s mining and oil field industries. The early transmission came into India through imported off-highway vehicles. In order to provide after-market support, service parts availability and access to customer service, Allison established a distribution network in India. As BEML and HML (Hindustan Motors) started localising off highway vehicles, Allison entered into a technical licence agreement with Hindustan Motors-Power Products Division (HM-PPD), now called Avtec, to localise and manufacture off-highway series of transmissions in India under the brand Hindustan Transmissions. Avtec continues to manufacture the off-highway transmission products in India.

Mr. Ram Amarnath, Managing Director, Allison Transmission India Private Ltd., says, “Over the last 40 years we have seen our business grow in the Indian market. Today’s Chennai ground breaking allows us to prepare for the next 40 years. Our intent is to achieve the same level of success, if not exceed, in the medium and heavy-duty bus and truck applications with Allison Transmissions on-highway product portfolio”.

In 2007, Allison established permanent offices in India, operating under the name of Allison Transmission India Pvt. Ltd., to realize growth opportunities in the on-highway market. In recent years, Allison Transmission’s growth in India has been propelled by fitting automatics into low-floor CNG and diesel buses in Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Nagpur and other Indian cities.

There are now nearly 1,000 on-highway trucks and buses operating in India, which are fitted with Allison Transmissions. Major OEM customers include Tata Motors, Ashok Leyland, JCBL and Lexia Motors. In fact, Allison recently concluded a contract to supply Tata Motors with fully automatic transmissions for low-floor, state-of-the-art, CNG-propelled buses to serve the Delhi Transport Corporation (DTC).

Allison chose Chennai, particularly Oragadam on the outskirts of the city, for setting up its new facility. “We conducted an extensive and lengthy search before we settled on an area in which to build our India facility,” said Ram Amarnath, Managing Director of Allison Transmission India Pvt. Ltd. “And we found the right mix of location and a talented, world class employment pool in Chennai.”
In fact, Oragadam is becoming a booming automotive hub which has attracted more than Rs. 60,000 crores of investment from more than 100 Indian and global majors which have chosen to set up their manufacturing facility, says Mr. N. Govindan, Chairman & Managing Director of Sipcot.

Once construction of the more than 203,000 sq. ft. manufacturing plant is completed by early 2010, it will also serve as the Allison Transmission India Pvt. Ltd. regional headquarters with executive, marketing, and sales offices. In addition, the facilities are designed for warehousing and customization. The company has in place key local management staff in areas of operation, purchasing, human resources and sales personnel, and plans to expand the team further, and when the new facility is completed, more than 300 employees will be added to the Allison Transmission’s Indian operations.
As with operations everywhere, whether in North America, Latin America, Europe, or Asia, delivering on the Allison Brand Promise of an automatic experience with an unrivalled combination of quality, reliability, vocational value and customer service is of paramount importance.

“We have already realized tremendous growth opportunities for our products in the Indian market,” said Michael G. Headly, Vice President of International Marketing, Sales & Service of Allison Transmission, Inc.

“We see an industry that is developing, expanding and improving products internationally. Indian OEMs are important global players whose products are avidly sought after, and it is important for Allison to be aligned with these manufacturers as they expand their business operations. The setting up of the Indian facility is commitment from Allison to the Indian market”, he adds.