VE Commercial Vehicles Ltd. (VECV), a joint venture between the Volvo Group and Eicher Motors Ltd. (EML), recently launched its new corporate identity by unveiling the company logo. The reason for having a separate identity for VECV is to distinguish it from the parent companies.
The blue and red lines in the logo, represented by the individual Volvo and Eicher colours, run parallel to each other. This indicates the coming together of the two companies. Along with the white space between these lines, the symbol creates a graphic that is relevant to VECV as a commercial vehicle manufacturer.
VE Commercial Vehicles, operational since July 2008, owes its inception to the compelling intent of driving modernization in commercial transportation, in India and other developing markets.
As a 50-50 joint venture between the Volvo Group (Volvo) and Eicher Motors Ltd. (EML), VECV includes the complete range of Eicher’s commercial vehicles, components and engineering design businesses as well as the sales and distribution of Volvo trucks. Thus, each of its business units is already well established and backed by a sizable customer base.
Headquartered in New Delhi, VECV’s portfolio of commercial vehicles includes two product brands with absolutely different market positions, yet complementing segment synergies. Eicher trucks & buses have a wide offering in the mass market, 5T-40T range, while Volvo trucks have a strong presence in the premium, high-performance, heavy-duty segments. With a formidable presence in the existing light and medium-duty segments, VECV’s main focus is on increasing the penetration and market share of its heavy-duty products. Thus, its investments in design, development, manufacturing, systems, distribution and services are largely oriented towards creating a stronger position in the heavy-duty market.
The joint venture is now gearing itself for becoming a proactive solutions and service provider meeting all customer needs. This it will do by strengthening each of its product brands as leaders in their respective segments. Soon it will offer an even more innovative line-up of technologically advanced and ergonomically aesthetic products.
The blue and red lines in the logo, represented by the individual Volvo and Eicher colours, run parallel to each other. This indicates the coming together of the two companies. Along with the white space between these lines, the symbol creates a graphic that is relevant to VECV as a commercial vehicle manufacturer.
VE Commercial Vehicles, operational since July 2008, owes its inception to the compelling intent of driving modernization in commercial transportation, in India and other developing markets.
As a 50-50 joint venture between the Volvo Group (Volvo) and Eicher Motors Ltd. (EML), VECV includes the complete range of Eicher’s commercial vehicles, components and engineering design businesses as well as the sales and distribution of Volvo trucks. Thus, each of its business units is already well established and backed by a sizable customer base.
Headquartered in New Delhi, VECV’s portfolio of commercial vehicles includes two product brands with absolutely different market positions, yet complementing segment synergies. Eicher trucks & buses have a wide offering in the mass market, 5T-40T range, while Volvo trucks have a strong presence in the premium, high-performance, heavy-duty segments. With a formidable presence in the existing light and medium-duty segments, VECV’s main focus is on increasing the penetration and market share of its heavy-duty products. Thus, its investments in design, development, manufacturing, systems, distribution and services are largely oriented towards creating a stronger position in the heavy-duty market.
The joint venture is now gearing itself for becoming a proactive solutions and service provider meeting all customer needs. This it will do by strengthening each of its product brands as leaders in their respective segments. Soon it will offer an even more innovative line-up of technologically advanced and ergonomically aesthetic products.
Volvo’s widespread distribution network will facilitate export of these products to countries the world over and will help VECV bolster its presence in nearly 30 countries to where it currently exports. With an improved thrust on retail network development and aftersales service, VECV will soon come to be recognized as a lean organization capable of setting new benchmarks in response times.
It is one of the most fast paced government projects executed to near perfection. The JNNURM order under the Ministry of Urban Development set an ambitious target to add close to 15,000 buses in 61 major cities across the country. This is part of the Government’s initiative to provide better public transportation and reduce traffic congestion and pollution. The project is funded by the Ministry of Urban Development.
As already reported, Tata Motors is clearly moving towards providing fully built solutions in the bus segment across all its products segments, right from the LCV buses to the low floor city buses and the high-end Hispano inter-city buses. Currently 75 per cent of the buses sold are fully built units and going forward, with all the capacities in place, its bus business will move more towards offering fully built solutions. To help achieve this objective, the company has been conducting a series of road shows across India to showcase its product range in the fully built bus segment.

The vestibule bus BS3 is the ultimate solution to mass transportation of passengers, especially during city peak hours. Movement of passengers within the saloon is possible through the vestibule. The turning circle radius is the same as that of regular buses. Steerable rearmost axle ensures excellent manoeuvrability even on roads with restricted width and tight corners.


In an interview to MOTORINDIA, Mr. Akash Passey, Managing Director, Volvo Buses India Ltd., said: “The JNNURM scheme has set the direction and this probably is the first step. Hopefully, this will lead to even greater fillip to bringing in efficient and modern public transport for our cities, where we can all enjoy a better quality of city mobility”.
Q: Till date, how many buses have been ordered? What is Volvo’s share of business from the JNNURM order placed so far? Do you expect additional orders to come from the pending orders?
Q: Does this take care of the capacity and targets for the current year? What are the revised targets for the current year?
The variable fan drive is managed by a BODAS-RC electronic controller from Bosch Rexroth that features a tailored software solution for mobile applications. Automatic Fan Control (AFC) software for fan drive evaluates upto eight input signals, weighs them according to the maps in the control unit and generates a control signal for the variable pump.

The Mumbai-Pune expressway is one of the most successful models showcasing how road transport can be more effective than other modes. Gone are the days when you had no other choice but to travel by train. Today, there are a few hundred buses traversing from Mumbai to Pune, and back every 5-10 minutes. With the availability of good roads and improved transport efficiency, the travelling public feel more comfortable. Further, good roads/expressways motivate the operators to offer more facilities for the travelling public by improving the running efficiency.
With more than 80,000 Hyva tippers in service across the country, Hyva is already a name to reckon with in the transport industry in India, with vast scope for further growth. To-date, tippers have mainly been deployed in infrastructure development projects related to roads, bridges, air and sea ports construction and in mining industries. However, collection and transportation of waste in towns and cities acquires greater importance in the current scenario.
Dennis Eagle is a known designer and manufacturer of commercial vehicle bodies and chassis cabs, predominantly for refuse collection vehicles (RCVs). Its highly-engineered, premium quality products are in service with many leading private and public sector fleets both in the UK and overseas. Dennis Eagle has established licensing agreements with companies in China and Africa also.
Built with high strength steel, these equipments are ready to meet high working demand round the clock and long life maintenance free product for its users.
Two other factories inaugurated in 2008 – the one in Mahindra World City in Chennai and the other in Jamshedpur – operate in the same TPM excellence league as the factory in Ambattur, performing at benchmark-setting levels of efficiency and quality.
These trends indicate the likely increase in demand for waste handling over the next 10 years. Systems commonly used by waste handling companies in France are Hyva lift hook loaders and also Hyva Floor for horizontal loading and unloading.

Elofic, which is already into greases, also launched its lubricating oils in May. Sales will initially commence from Punjab, Haryana, Maharashtra and Andhra Pradesh. The company is also introducing long-life greases and re-launching silicon gaskets of improved quality.
MANN+HUMMEL India, a 100 per cent affiliate of the MANN+HUMMEL Group of Germany, recently launched its operations in the automotive aftermarket in India. The German group has also opened its state-of-the-art R&D Centre at Peenya in Bangalore where designers trained in Germany would be working. The centre would locally design and test different parts without having to send them to Europe.
The entire automotive and associate industries had a bumpy ride in 2008-09 on account mainly of the fast spreading recession and the attendant industrial slowdown. But, for the Delhi-based Apollo Tyres it was an year of milestones and achievements, with the company attaining the leadership position in the Indian tyre industry. In fact, the company emerged a clear market leader by virtue of its outstanding performance and recording the cumulative annual revenue of Rs. 4,984 crores during the year, taking into account Indian and South African operations. Among the various contributory factors for the company emergence as the market leader is its extra focus on product quality. In fact, Apollo’s net sales continues to grow in double digits despite the demand slowdown.