VE Commercial Vehicles Ltd. (VECV), a joint venture between the Volvo Group and Eicher Motors Ltd. (EML), recently launched its new corporate identity by unveiling the company logo. The reason for having a separate identity for VECV is to distinguish it from the parent companies.
The blue and red lines in the logo, represented by the individual Volvo and Eicher colours, run parallel to each other. This indicates the coming together of the two companies. Along with the white space between these lines, the symbol creates a graphic that is relevant to VECV as a commercial vehicle manufacturer.
VE Commercial Vehicles, operational since July 2008, owes its inception to the compelling intent of driving modernization in commercial transportation, in India and other developing markets.
As a 50-50 joint venture between the Volvo Group (Volvo) and Eicher Motors Ltd. (EML), VECV includes the complete range of Eicher’s commercial vehicles, components and engineering design businesses as well as the sales and distribution of Volvo trucks. Thus, each of its business units is already well established and backed by a sizable customer base.
Headquartered in New Delhi, VECV’s portfolio of commercial vehicles includes two product brands with absolutely different market positions, yet complementing segment synergies. Eicher trucks & buses have a wide offering in the mass market, 5T-40T range, while Volvo trucks have a strong presence in the premium, high-performance, heavy-duty segments. With a formidable presence in the existing light and medium-duty segments, VECV’s main focus is on increasing the penetration and market share of its heavy-duty products. Thus, its investments in design, development, manufacturing, systems, distribution and services are largely oriented towards creating a stronger position in the heavy-duty market.
The joint venture is now gearing itself for becoming a proactive solutions and service provider meeting all customer needs. This it will do by strengthening each of its product brands as leaders in their respective segments. Soon it will offer an even more innovative line-up of technologically advanced and ergonomically aesthetic products.
The blue and red lines in the logo, represented by the individual Volvo and Eicher colours, run parallel to each other. This indicates the coming together of the two companies. Along with the white space between these lines, the symbol creates a graphic that is relevant to VECV as a commercial vehicle manufacturer.
VE Commercial Vehicles, operational since July 2008, owes its inception to the compelling intent of driving modernization in commercial transportation, in India and other developing markets.
As a 50-50 joint venture between the Volvo Group (Volvo) and Eicher Motors Ltd. (EML), VECV includes the complete range of Eicher’s commercial vehicles, components and engineering design businesses as well as the sales and distribution of Volvo trucks. Thus, each of its business units is already well established and backed by a sizable customer base.
Headquartered in New Delhi, VECV’s portfolio of commercial vehicles includes two product brands with absolutely different market positions, yet complementing segment synergies. Eicher trucks & buses have a wide offering in the mass market, 5T-40T range, while Volvo trucks have a strong presence in the premium, high-performance, heavy-duty segments. With a formidable presence in the existing light and medium-duty segments, VECV’s main focus is on increasing the penetration and market share of its heavy-duty products. Thus, its investments in design, development, manufacturing, systems, distribution and services are largely oriented towards creating a stronger position in the heavy-duty market.
The joint venture is now gearing itself for becoming a proactive solutions and service provider meeting all customer needs. This it will do by strengthening each of its product brands as leaders in their respective segments. Soon it will offer an even more innovative line-up of technologically advanced and ergonomically aesthetic products.
Volvo’s widespread distribution network will facilitate export of these products to countries the world over and will help VECV bolster its presence in nearly 30 countries to where it currently exports. With an improved thrust on retail network development and aftersales service, VECV will soon come to be recognized as a lean organization capable of setting new benchmarks in response times.
