Environment-friendly mobility

How reinforced composites contribute to lightweight design
Heinrich Strunz GmbH has been producing fiber reinforced composites and daylight systems made of plastic, glass and aluminum under the LAMILUX brand name for more than 50 years. This medium-sized company is a European market leader with its technologically outstanding continuous production process in its LAMILUXplan Fiber Reinforced Composites Division.
In an interview to MOTORINDIA, Mr. Stefan Bachstein, Technical Director of the LAMILUXplan Fiber Reinforced Composites Division at LAMILUX Heinrich Strunz GmbH, said that LAMILUXplan supplies customers around the globe in a wide range of sectors such as the automotive and recreational vehicle industries, refrigerated store and refrigerated cell manufacturing and the construction industry. Headquartered in Rehau, Bavaria, the company with a workforce of 400, achieved a turnover of 111 million euros in 2008.

Excerpts from the interview:

Question: Energy efficiency and reducing CO2 emissions have quickly become hot topics within the commercial vehicle industry. The keyword here is “lightweight design”. In this respect, the transport and logistics sector primarily expect manufacturers to reduce the tare or unladen weight of vehicles. How can fiber reinforced composites make a difference?

Answer: They are an ideal material to incorporate into different sections of truck bodies and trailers. They can be used both as surface layer in sandwich elements for side walls and roof structures as well as for flooring surfaces. We are talking about extremely sturdy, yet very lightweight materials which result in reduced overall vehicle body weight due to their light structure, which, in turn, leads to fewer emissions.

Q: What makes the material so light and so strong?

A: This is due to its basic structure. The composite material is a so-called laminate consisting of fibers and resin. The two components are brought together in a continuous production process. The two main parameters which determine the material’s physical and chemical characteristics are the type of fiber and fiber arrangement it features, such as woven fabric or multiaxial fabric, and the kind of resin formulae used in production.

Q: What kind of characteristics do you mean exactly?

A: Many of them, and we can present them all as real advantages when comparing the product with conventional materials such as aluminum or sheet metal. First of all, strength and durability, characteristics which I mentioned earlier. The material firmly resists hail storms and even major mechanical impacts without any damage. If damage should still occur, even on a large scale, it is easily remedied. Moreover, fiber-reinforced composites are noncorrosive, weatherproof and UV resistant, all of which results in a long-lasting, pleasing appearance and ensures their equally attractive value is not impaired with age. The material is also food-safe, which means it is highly recommendable for use at all stages in controlled refrigerated transportation.
Q: What advantages can the commercial vehicle industry now gain from fiber reinforced composites?

A: A vehicle’s tare or unladen weight can be reduced dramatically. Let me give you a few figures with regard to surface layers typically used in sandwich elements:

Whereas steel 0.6 millimeter thick has an absolute weight of 4.7 kilograms per square meter, our 2.0 millimeter-thick fiber reinforced composite features just 2.7 kilograms.

With its 3.2 kilograms, aluminum 1.2 millimeters thick is also clearly heavier. This means with composites there can be a 40 per cent reduction in body weight compared to steel and a 15 per cent reduction in comparison to aluminum. What’s more, due to the strong reinforcing effect in fiber reinforced composites, sandwich elements can feature a thinner design. The reduction in weight offers a direct benefit due to a higher loading capacity, i.e., a greater payload and, consequently, lower transport costs as well as a decrease in fuel consumption.

Q: How versatile is the material in adapting to its future use?

A: Our fiber-reinforced composites are a customizable material, which are tailor-made to specified requirements. We are thus well experienced in supplying the ideal material for all trailer components, such as different interior and exterior surface sheets for side walls and roof structures and extremely firm, anti-slip coverings for floors. We can manufacture special variations for each of these sections, which are ideally matched to the loads and requirements of specific transport and logistics sectors. Along with excellent physical and chemical properties, this versatility also includes being able to incorporate the color directly into the upper gelcoat layer. Colors can be chosen from the RAL and NCS systems, or customized according to clients’ requirements.

Q: What is the advantage of a solid-colored gelcoat layer?

A: This surface coating consisting of extremely high-grade pure resin makes subsequent painting completely unnecessary. As this layer has been chemically bonded with the fiber-reinforced composite material, it won’t chip like conventional paintwork. Surfaces don’t require immediate repainting even in the event of slight damage such as scratches or stone chipping as our fiber reinforced composites won’t corrode whatever happens. This is highly relevant when it comes to “durable surface appearance” and “maintaining value”. Q: Are there any other uses for your material in day-to-day goods transportation?

A: Yes. Our material can be produced with a pore-free surface. This means it is very easy to clean, so it fulfils other hygiene requirements for food transportation or vending trucks, in addition to those for food application certification. Moreover, when combined with PU or XPS foam in sandwich elements, our composites make good use of excellent heat insulation properties and truly excel in terms of low thermal conductivity when compared to materials such as steel or aluminum. Our material enables refrigerated truck bodies or trailers to be built in such a way that the risk of thermal bridges in the joints between walls and floors is reduced significantly.

Q: How do you ensure that fiber reinforced composites maintain the qualities you mentioned earlier on a long-term basis?


A: First of all, at the research and development stage, we carry out a whole series of very intensive material checks, such as a salt spray test in accordance with DIN EN ISO 9227 to verify corrosion resistance, or a Xenotest to check UV resistance and color fastness. Then, in the production stage, our self-developed continuous production system, where fiber reinforced composites are manufactured in an automated continuous infeed process, enables us to manufacture composites featuring a consistent quality which can be reproduced at any time.


Antony Group’s popular special-purpose vehicles

Antony Motors Private Ltd., started in 1975, is the first ISO 9001:2000 international quality standard company engaged in the field of automobile coach body building and special-purpose vehicles. In 1986, the group’s first private limited company was formed under the leadership of Mr. K.O. Jacob, Director - Marketing of Antony Group. The company has secured entry into all major government institutions in Maharashtra.

The company at Patalganga incorporated in 1998 is engaged in body building of buses and special-purpose vehicles for Tata exports. Various Government, semi-Government, Defence organizations and private and public multinational companies have recognized it as their “preferred business partner” to cater to their needs for manufacturing SPVs.

The company is a leading manufacturer of Garbage Compactors in partnership with HEIL and Marathon. Products manufactured include compactor dumper placers, dumper placer containers, diesel dispensing units, luxury and semi-luxury bus, double decker bus, suction units, fire brigades, water tenders, foam nursery, DCP foam tenders, lighting van & bulk refuse carriers and portable cabins. It has built close to 2,500 garbage compactors till date.

Refuse compactor

Antony Motors has tied up with HEIL of the US and Marathon Singapore to design a compactor that would satisfy the requirements of solid waste management of a closed compactor. It is well suited for city municipalities, highways, airports where specially developed bins can be placed and which can be emptied into the compactor either manually or hydraulically with the help of lifting mechanism.

Aviation refuellers

The company has started manufacturing of refuellers since four years and has supplied 100 aircraft refuellers of 4KL, 6KL, 9KL, 11KL, 16KL, 27KL and 45 KL to customers like HPCL, IOCL, Reliance Industries and BPCL.

Galvanizing

Antony Motors has signed an MoU with Otto Waste Systems(S) Pte Ltd., Singapore, to manufacture 1,100 ltr capacity galvanized bins and to supply the same in the Indian market. It has recently, set up a state-of-the-art galvanizing plant in its premises, to cater to the growing needs of this specialty process in its manufacturing process. This facility will also provide a cost-effective outsourcing option, through business tie-ups, to various manufacturing units and organizations where galvanizing would be an important and indispensable requirement for their operations.
Portable cabins

The company manufactures and supplies portable cabins to various customers. Portable cabins are useful for mobile offices, store rooms, toilet and bathrooms, security guard rooms, etc. Presently the company customers include like the Municipal Corporation of Greater Mumbai for whom the company is manufacturing and supplying portable cabins in various sizes and various sizes. It has also successfully supplied cabins to Naval Dock Yard, Mumbai.

Plasma cutting

Antony Motors has set up high technology plasma cutting machine for its internal work as well as for catering to the needs of its customers. The efficiency of the machine is between 0.5mm to 1mm when it cuts the material up to 20mm thickness plate. Also the process is so fast we can deliver the product on time.
Suction / jetting / combination machine

Antony Motors was the first to start fabricating sewer cleaning equipments. The company has supplied these equipments to Western Railways, Navi Mumbai Municipal Corporation, Bharat Oman Refineries Ltd., a subsidiary of BPCL, etc. Its customers are happy with the product quality and workmanship.

Antony Waste Handling Cell Private Ltd. (AWHCPL) is an offshoot of the Antony Group of companies, Mumbai, and is one of the leading players in the field of solid waste management services in the country. It has been providing solid waste management services across the country since last five years.

Within just a few years of its inception in 2001, AWHCPL has become one of the pioneers in solid waste management. It has executed more than 14 major projects till date. It further plans to intensify activities in several different parts of the country. The company has also set up AG Enviro Infra Projects Private Ltd., a special-purpose vehicle company, to execute the prestigious public-private partnership project of the Municipal Corporation of Delhi in solid waste management.

AWHCPL, over the years, in its pursuit for a clean and green environment, has been working in the field of solid waste management using scientific methods and the best management practice in the field. The company plans to enter into much more sophisticated and critical environmental projects in collaboration with international players in the field of engineered landfill set up, hazardous waste management, composting plants, biomedical waste treatment plants, etc.


Sidwal range of air-conditioning products to meet diversified needs

Sidwal Refrigeration Industries Ltd. is the most visible brand, particularly in the north Indian market. The company keeps expanding with more firm inquiries flowing from leading bus makers. Soon, its air-conditioning units will be fitted on all inter-city buses too. This and other details of the company expansion programme were disclosed by Mr. S.S. Sidhu, Chairman, Sidwal Refrigeration, in an exclusive interview to MOTORINDIA.

Excerpts:

Question: How has the current year been so far for Sidwal. How was the performance of the company last year?

Answer: The effects of global slowdown have had some impact in our unitary and mobile air-conditioning business. However, during the same period, our other business divisions such as Railways, DMRC, Package AC and Defence made considerable progress and we achieved 22 per cent growth in overall sales revenue.

Q: What about the product range you currently offer for the bus segment? Are you planning to launch any new products, specifically for the city and inter-city bus segments?

A: Sidwal has the largest range of air-conditioning products for the bus industry to meet the diversified needs of customers, starting from trucks, Defence combat vehicles, military ambulances, free flow units for city ambulances and low-roof mini-buses, and roof top units for small, mid and large buses having seating capacities from 10 to 72 seaters.

We have already launched a new series of air-conditioners having low height as minimum as 170 mm with aerodynamic features for smaller and mid-segment buses. Similar models which are undergoing final testing will be offered to our valued customers within this financial year.

Q: Has there been any significant or notable achievement or landmark achieved by Sidwal in the recent period, which you would like to highlight?

A: Sidwal has been part of many prestigious projects, including design and development of air-conditioning system of “Palace on Wheels for Cox & Kings, air-conditioning of missile launching vehicle for BROMOS”. We are the only Indian company supplying air-conditioning units to the Delhi Metro Rail Corporation. Recently, we have signed an MoU for transfer of technology with DRDO for the development of air-conditioning units for Military Combat Vehicles (Tanks).

Q: What is the manufacturing capacity for bus ACs you have established and are you planning to establish additional capacity?

A: At preset, our annual manufacturing capacity of bus air-conditioners is 1,500 units, which will be raised to 3,000 units within this financial year. In the next 5 years, we will have an installed manufacturing capacity of 10,000 units for large-sized bus air-conditioning units.

Q: The JNNURM order for 15,000 buses has given a boost to the bus segment. Have you received any new orders under the project?

A: We are already working with OEMs for the JNNURM project. At this juncture, it will not be possible for us to disclose it further.

Q: Have you made any important breakthrough with the OEMs like Tata Motors, Ashok Leyland, Swaraj Mazda or Eicher?

A: We are regularly supplying bus ACs to coach-builders having chassis from Tata Motors, Ashok Leyland, Eicher, Force Motors and Swaraj Mazda. We are also working with leading OEMs for design and development of new vehicles.
Q: In the transportation segment, apart from the bus segment, the refrigerated truck business is also growing fast in line with the growth of the organised retail sector? Do you plan to launch your products for the truck segment as well?

A: We are having strong presence in domestic air-conditioning and industrial refrigeration business. We are also expanding in the area of transport refrigeration, apart from walk in cold rooms, supermarket refrigerated display cases, refrigerated commercial kitchen equipments and ice machines already in line up managed by core focused team of Climatrol corporation associate company of Sidwal.

We are also having business inquiries from Tata Motors for the design, development and supply of refrigeration units for small and medium-size vehicles.

Q: What was the turnover for 2008-09 and what is the target for the current year? Are there any short-term or long-term targets you have set for your company?

A: During the last financial year, our group achieved a sales turnover of Rs. 112 crores. We are having firm orders in hand and are expecting to achieve sales revenue of Rs. 175 crores in the current financial year. Further, in short term, we will achieve sales revenue of Rs. 350 crores, which is based on constant demand for our specialized air-conditioning and refrigerated products.

Q: Is Sidwal also exporting its products? If yes, how is the export business?

A: At this moment, our group is not exporting any air-conditioning and/or refrigeration products. However, exports will be our thrust area in the near future for unitary products (water coolers, package and domestic ACs, etc.).

Q: It is rumoured that the bus ACs offered by Sidwal are imported from China and branded as Sidwal. How do you react to this?

A: Sidwal is the only Indian company having no imports of bus ACs and/or sub-assemblies from China. The information is baseless, and such rumors are made by certain importers / trading companies to dilute our emerging presence in this growing business.

We have made it open to our valued customers to visit our premises any time and witness the manufacturing, testing and evaluation of quality products made under the brand image of Sidwal with quality components imported from SPAL - Italy, Prestolite – UK, Bitzer – Germany, Denfos, Parker / Minoli, Valeo – Japan, and many more.

Q: How do you see the transport air-conditioning business growing in the future and what are the future growth plans for Sidwal in this segment? Are you looking for technology partners to grow further?

It is estimated that the domestic market size of Indian bus air-conditioning and truck refrigeration industries is about 15 per cent of the existing Chinese market. The growth rate and economic condition in India and China are more or less similar. With this, we are expecting an appreciable growth in this industry in the near future.

Besides, the key economic indicators such as infrastructure development, sharp rise in income of the Indian middle class, change in life-style, and Government support to SRTCs and the tourism industry will definitely make this industry more appealing than before.

Sidwal is currently a 100 per cent Indian company with zero debts. We are open to offshore tie-ups provided the potential partners are equally keen on offering export market for our products.

HYVA expands global product range

The Hyva Group is a leading global provider of innovative and highly efficient transport solutions for the commercial vehicle and environmental service industries. The company is committed to development, production, marketing and distribution of components used in hydraulic loading and unloading systems on trucks and trailers. Its products are used worldwide, across a range of sectors, including transport, construction, mining, materials handling and environmental services.

Founded in 1979, the company is headquartered in Alphen aan den Rijn in the Netherlands and has significant manufacturing facilities in Brazil, China, Germany, India, Italy and the Netherlands. Operating in more than 130 countries the company has more than 1,600 employees around the world, encompassing 35 subsidiaries and 11 production facilities. Hyva has more than 25,000 customers.

Hyva produces the strongest front-end hydraulic telescopic cylinder in the world, double acting cylinders, mobile and static compactors and waste collection units. Hyva’s portfolio comprises hydraulics (cylinders and tipping gear), container handling systems (hook and skip loaders), floors (horizontal unloading/loading floors) and cranes (fixed and rolling). The company has recently expanded its product range. The following are some of the new additions to the product range.

Hookloaders

Especially for waste transport where the load is voluminous Hyvalift has developed longer hookloaders to transport more load. In addition to the standard range of hookloaders, up to 6.7 meter system length, Hyvalift can now offer 26 ton hookloaders with system lengths of between 6.9 and 7.5 metres.

This longer system allows containers that measure up to 8.5 metres to be easily transported. The “S” sliding system combines the ideal combination of system length and system weight. With a special rear bumper, these systems can transport containers up to 9 metres in length and with a capacity of 55 m3. This makes these longer hookloaders ideal for long distance transportation.

This range of hookloaders is an addition to the well-known 26-75-SK and 26-80-SK articulated arm range for containers with lengths up to 10 metres and capacities up to 62.5 m3. This system features a sliding function and a knuckle function which offers the option to transport the shorter standard DIN containers measuring from 5150 mm onwards. The knuckle function also provides a better pick-up angle and greater stability for extremely long containers during loading and unloading.

In addition to long wheel base trucks, these long Hookloader systems can also be mounted onto trailers. The greatest advantage of the trailer-mounted system is the option of transporting a higher tonnage, up to 40 ton total vehicle weight (depending on the regulations in different countries).

Locking system

The hydraulic container locking system for skiploaders is designed to provide maximum load security. Ergonomically designed, the new system is suitable for all types of skiploader containers and press containers for two and three-axle trucks.

The locking system allows the load to be easily secured from the ground level or from inside the cabin, and features a control light to indicate unsafe situations during driving, loading and unloading. The integrated return valves on the clamping cylinders combine with the rotating stops to ensure that the container is optimally clamped when braking, cornering and accelerating. The stops can easily be disconnected or covered to allow wider non-spec containers to be transported easily. The self cleaning gliding blocks ensure quiet operation and durability. The hydraulic locking system has recently received the load securing certificate based on the TUV norms.

To comply with the current norms Hyvalift can also offer a set of special skip stops which will replace the existing skip stops. This special set of stops can upgrade skiploaders up to 15 years of age, and is the most practical means of updating older systems.

35-ton hook loader

With the addition of a new 35 ton hook loader, Hyvalift can now supply the optimal hook loader for every hook loader / truck combination. The complete range consists of 3, 4, 5, 6, 8, 9, 10, 14, 16, 20, 22, 26, 30, 35 and 40 ton systems, a solution for every application.

The 35-ton hook loader system is available as the Sliding “S” type, in lengths ranging form 5,8 to 6,7 metres, for containers from 4,7 to 7,8 metres in length. The 35-ton system will mostly be used on 4 and 5-axle trucks. With tipping angles of up to 50 degrees, this system is ideal for applications such as construction waste transport and tipping, where very heavy containers are commonly in use.

Based on the existing 30-ton system, the new 35-ton equipment combines flexibility and strength with proven reliability. With the latest computer technology (3D modelling and finite element analysis), it has been possible to increase the capacity by 17%, while adding only 3% extra in weight.

The 35-ton system continues the commitment to top specification products, with quality features such as robot welded units and short delivery times that customers have come to expect from Hyvalift.
This new hook loader further improves Hyvalift’s already strong position in the heavy duty systems and applications market.

WABCO multi-year development and supply agreement with Ashok Leyland

WABCO Holdings Inc., a global technology leader and Tier-1 supplier to the commercial vehicle industry, and Ashok Leyland, the Indian flagship of the Hinduja Group, have finalised an agreement for development of transmission automation technology and the long-term supply of automated manual transmission (AMT) systems from 2010 through 2015.

WABCO Vehicle Control Systems is a leading supplier of safety and control systems for commercial vehicles. For over 140 years, it has pioneered breakthrough electronic, mechanical and mechatronic technologies for braking, stability and transmission automation systems supplied to the world’s leading commercial truck, trailer and bus manufacturers.

With sales of $2.6 billion in 2008, Ashok Leyland offers a world class range of trucks, buses, special application vehicles and engines across 20 countries worldwide.

Starting in 2010, WABCO will supply Ashok Leyland with its new OptiDrive modular AMT system, a breakthrough in transmission automation technology and one of the most creatively engineered products in WABCO’s portfolio. Ashok Leyland is the first manufacturer of commercial vehicles in India to adopt WABCO’s highly advanced OptiDrive system in volume production.

Depending on the driver’s preference, WABCO’s new OptiDrive system can change gears in full automatic mode or as initiated by the driver. By shifting gears at the most efficient speed, the system significantly contributes to fuel economy, a major cost saving over the vehicle’s lifetime. It requires less maintenance, substantially reducing the vehicle’s downtime and boosting its operating efficiency. It also increases driver comfort, improves vehicle control and further enhances vehicle safety.

“As a technology leader, our passion for engineering excellence defines our ambition to offer products with the best value for our customers. By partnering with WABCO, we can continue to create value in the marketplace while strengthening our commitment to innovation,” said Mr. R. Seshasayee, Managing Director, Ashok Leyland Ltd.

“We are passionate about partnering with Ashok Leyland in India, a leading player in a market that offers significant opportunities for growth. Our long-term agreement with Ashok Leyland marks another milestone in expanding and securing WABCO’s global leadership position in automated manual transmission technology,” said Hans-Jürgen Sander, WABCO Vice President, Driveline Control. “As a technology breakthrough, WABCO’s OptiDrive system will continue to grow demand for automated manual transmissions worldwide, particularly in emerging markets like Brazil, Russia, China and India, where adoption of such systems is expected to expand rapidly.”

Said P. Kaniappan, Director, WABCO-TVS (India) Ltd.: “This agreement with Ashok Leyland is WABCO’s first new major contract since taking control of WABCO-TVS in India two months ago, further leveraging the well-anchored leading position of WABCO-TVS in the local market and our ability to provide maximum value for customers. We continue to demonstrate cross-border connectivity between teams from engineering through to customer support. We are also proud to introduce WABCO’s OptiDrive system into India.”

In 1986, WABCO introduced the first electronic transmission automation system for commercial vehicles, an industry breakthrough, and today the company is the leader in transmission automation technology based on more than 20 years of continuous innovation in driveline controls.

Continental’s advanced vehicle electronics architecture & multiplexing technology

Growing demand from Indian consumers for technologically advanced engine and control management systems and superior safety systems has been the main driver of growth of the automotive electronics market. Stricter regulations on emission and competitive pressures in the growing automobile industry in India are also forcing automotive manufactures to constantly upgrade automotive electronics technology.

Continental Automotive is gearing up to offer multiplexing solutions for onboard electronics to major OEMs in the commercial vehicles segment. Multiplexing with KIBES will provide benefit in the form of optimized wiring and electrical distribution, thereby providing vehicle cost saving due to reduced wiring harnesses, connections, relays & fuses, as well as less vehicle weight and installation time. By reducing the wiring loom and virtually eliminating all fuses and relays, the multiplexing system increases reliability and reduces installation complexity. Currently third generation technology KIBES is in the market. The entire multiplexing architecture works on CAN network.

Bus and other special vehicle requirements are more and more dependent on enlarged functionality, efficiency, reliability and comfort. Reliance on Continental KIBES multiplex system means using a cost-optimized and scalable platform solution in vehicle – ideally designed for all sorts of vehicle volumes. All components are available off-the-shelf to enable a short time-to-market introduction. Benefit from the European market leader with over 15 years experience, like more than 30 other major customers all over the world. Continental continuously improves and enhances the multiplex system according to customer, market and legal requirements.

The main end-customer benefits are reduced downtime due to quick diagnostic checks; on-board diagnostic (OBD) offering quick and easy solution to problems, which can be transmitted (remote or by phone) to the next service station; vehicle information on demand, useful info for driver and service; improved quality, and higher fuel efficiency.
Some functions which were expensive earlier can now be easily provided. “Electronic fuses” will replace the traditional one. With no replacement of broken fuses, the customer is happy with no need for search for correct fuse. Less relays means higher reliability and a happier customer. With functional upgrade by SW update, failure report on priority means no overload by insignificant warnings.

The OEM benefits are equally significant. Every reduction of another ECU (e.g., HVAC or door control on buses) and replacement of an ECU, by e.g., CBCU / CMIC-display reduces the cost. Faster production process means reduced cost.
Reduction in wiring harness results in less weight and reduced cost, savings in dash harness (between cluster – E/E box), and savings on chassis (only if distributed power nodes are used). Increased quality in production process (quicker and better) implies reduced cost and improved vehicle reliability.

Platform architecture over all classes of trucks & buses leads to less components (less cost in purchasing, logistics, stock, service). All sensor data will be shared within the network. Multiple sensors to be connected on different units are no more required (e.g., there is only one outside temp sensor).

Once measured, values can be used by all connected ECUs and also displayed for the driver.
Production & service

Reduced wiring = less connectors = improved vehicle quality and happy customers. Every connector is a potential fault source. Smaller harness is easier to mount with less undetected pre-damages, and less wires out of the cabin means better water protection to the cab.

Using end-off-line (EOL) programming, the CBCU/BCM can be customized according to the vehicle specifications. Different types of vehicles or options can be activated within the application program or by setup of parameters. Improved quality in production process (quicker and better) means reduced cost and higher vehicle reliability.

Improved statistical information on vehicle life performance facilitates assessment for future vehicle enhancements at the component level. Preventative maintenance leads to reduced vehicle breakdowns and cut in costs. Direct assessment of quality claims leads to reduction in false claims and reduced warranty costs.
Currently Continental is world leader in multiplexing solution with its adaptability to different markets and with its scalable platform products. Its main customers worldwide include MAN, Daimler, Iveco, Volvo, DAF, Paccar, Tata Motors, Ashok Leyland, etc.

The normal lead time for truck development is two-third years with requirements, features and options dynamically changing over this period. Continental uses flexible model-based application program like PLC which provides more independency between hardware and functionality, whereby functionality is covered by application software.

The vehicle networking & multiplexing technology is new to all the Indian customers of the company, and the challenges will be tremendous in the introduction phase. According to experience in the European market, there was a learning curve not only for development but for production, service and marketing as well.

VECV strengthens Eicher's product range

Launch of semi low-floor bus and multi-axle tipper in 2010
Eicher is a brand which has always been close to my heart. I associate the brand with a lot of youth, fire, aggression and a drive to take competition head-on. A year and half back came a surprise announcement with Volvo buying stake in Eicher. The new entity, Volvo - Eicher Commercial Vehicles (VECV), has been making good progress since then, but there was always the lurking fear, a doubt, as to what will happen to the Eicher brand. Going by past experience many of the well-known Indian brands have over a period of time faded into thin air.

But VECV seems to have a completely different game plan. The company wants to leverage on the strong brand equity of Eicher and has drawn plans to make Eicher a premium mass market brand of trucks and buses, not just in the Indian domestic market but in other emerging global markets as well. It is not just an intent but is already reflecting in the numbers. In July Eicher’s exports were up 114 per cent, and the company become the fastest growing Indian CV manufacturer-exporter.
To know more about VECV, particularly on Eicher Trucks and Buses, I met Mr. Somnath Bhattacharjee, President, Volvo Trucks and Executive Vice President, VECV.

He says: “In the last one year, we have made extremely good progress in all areas of business. We have upgraded some of the existing products and are working on new platforms, and all this will start seeing results by 2010”.

VECV’s portfolio of commercial vehicles includes two product brands with absolutely different market positions, yet complementing segment synergies. Eicher Trucks and Buses have a wide offering in the mass market, 5T-40T range while Volvo Trucks command a strong presence in the premium, high performance, heavy duty segments from 25T-49T. With a formidable presence in the existing light and medium-duty segments, VECV’s main focus is on increasing market share for its heavy duty products. Thus, its investments in design, development, manufacturing, systems, distribution and services are largely oriented towards creating a stronger position in the heavy duty market.
Semi low-floor bus

VECV is aggressively working on expanding the Eicher Truck and Bus range. Mr. Bhattacharjee says: “We are currently working on many new platforms which will get launched progressively from early 2010. The first major introduction will be a semi low-floor rear engine bus for city application with 650mm step height. This product completely complies with the needs of urban transportation. The product development and piloting has been done, and we are now getting ready for the serial production and commercial launch. This is an important product for us and the commercial launch will be in early 2010”.

Bus has always been an important segment for Eicher. The brand enjoys leadership position with close to 15 per cent marketshare in the light and medium duty buses. In the HCV bus segment, the company currently offers a 20.15 chassis mostly for STUs and institutional purposes. The introduction of semi low-floor rear engine city bus will further strengthen the bus portfolio of Eicher.

“Thanks to the boost to urban infrastructure and transportation, the specifications of city buses are changing rapidly. Since the market is going through a major shift, we are aligning our products and services to future market requirements”, adds Mr. Bhattacharjee.
Tipper and heavy trucks

Eicher has had a lot of success in the tipper segment with the introduction of the Terra 16 range a few years back. The next major introduction in this segment will be a 6X4 multi-axle tipper, which is the fastest growing product in the tipper segment.

“We will be launching a 6X4 multi axle tipper early 2010. This will be the first product to come out of the joint venture initiative between Eicher and Volvo. The product is currently under piloting stage and will start commercial production by early 2010”, says Mr. Bhattacharjee.

In the heavy truck segment, apart from tippers, Eicher offers 20.16 (4X2) truck, 30.25 (6X2) multi-axle truck and 35.31 (8X2) multi-axle truck. Eicher currently has 2 per cent marketshare in the heavy duty truck segment. “With the kind of product development programs we have, by 2015 we plan to achieve a marketshare 15%. We are working on programs to address all product segments”, says Mr. Bhattacharjee. In the tractor trailer segment Eicher currently offers a Mega 40.40 which comes fitted with Cummins engine.

All these new product introductions will clearly strengthen Eicher’s product portfolio.

Eicher has traditionally been a strong player in the light and medium duty segment. The company has recently launched E2 plus which is a much superior product in terms of operating economics, driver comfort, ergonomics and aesthetics, resulting in improving productivity. In the product development program it is focussing on all these areas.

In the light and medium duty vehicles – passenger segment, Eicher has created two product brands – Skyline and Starline. The company has significantly improved its market share in the school and staff transportation segment with a 20 per cent plus marketshare in the school bus segment alone.
Sales & service

An important area which VECV has been working on is in strengthening the Eicher sales and service network, which the company wants to raise it to best-in-class standards. “We are working on improving customer experience at the dealerships. We want to get closer to our customers and ensure that they are able to get their products serviced much easier and faster in best-in-class. We have launched several new initiatives to get closer to our customer in terms of improving customer value proposition and supporting vehicle uptime. Our dealer operating standards will have to match the best-in-class standards. We are improving the quality of our distribution centres so that we provide best-in-class service and uniform customer experience”, Mr. Bhattacharjee adds.
Exports

VECV has set an ambitious export target. By 2015, 17 per cent of the total business will come from exports, says Mr. Bhattacharjee. Eicher will be a premium mass market brand, not just in the Indian domestic market but will also be driving modernisation in commercial transportation in other developing markets. This is the vision we have set for the Eicher brand. Volvo’s widespread distribution network will facilitate the export of these products to identified countries and will help VECV bolster its presence in more than 26 countries to where it currently exports.

“So far we have had good success in the light and medium duty segment, both passenger and cargo, in emerging markets like South Asia, West Asia and Africa. Volvo has a large global footprint and we want to derive synergies from the Volvo network to expand our distribution network for Eicher truck and buses. We will have rapid access to global distribution network of Volvo which should help propel ourselves in the export market. Our product development programs are very specific to geographies in which they operate. We have already homologated our products in more than 10 countries to their requirements and will continue to customise our products to suit local market requirements”, Mr. Bhattacharjee adds.

Brand positioning

If you look at the Indian commercial vehicle market, it can be divided into three broad categories. On top is the premium European segment which constitutes one per cent of the total CV market. Next is the European trucks manufactured in India and Japanese brands which constitute about three per cent of the total market, and the balance 96 per cent is in the mass market.

Mr. Bhattacharjee says: “The Eicher brand is positioned as a premium mass market brand with best in class profitability, product performance, uptime and distribution. With constant changes in legal demand, like emission norms and safety standards even the mass market products need to be manufactured with certain level of technology and standards. Further, with better road infrastructure there will be an increasing demand for more powerful and efficient trucks. All these will help in improving the specifications and performance of trucks sold in the Indian market. As a result, the middle segment, which is currently 3%, is expected to grow to 13% by 2015”.

According to him, one of the significant decisions taken at VECV is creating a separate quality management office which reports to MD’s office directly and this person who heads quality management has come from Nissan Diesel. “We are also working on Eicher engines and aggregates to meet the next level of legal demand, which is Euro 4 and Euro 5. With the new product developments taking shape, by 2010, the effect of all these efforts will be strongly felt”, he adds.
Volvo is a global leader in commercial vehicles with presence in over 160 countries worldwide. Eicher is a leading Indian brand, with strong manufacturing competence and competitive cost structure. When you have the best technology and process seamlessly integrated with strong manufacturing and competitive cost structure, you can’t expect a better combination.

Pawan Goenka, new SIAM chief

Dr. Pawan Goenka, President, Automotive Sector, Mahindra & Mahindra Ltd. (M&M), and Mr. S. Sandilya, Group Chairman & CEO, Eicher Group, were elected President and Vice-President of the Society of Indian Automobile Manufacturers (SIAM), at its 49th annual session. Mr. H.S. Lheem, Managing Director, Hyundai Motors India, was chosen Treasurer.

Commenting on his new role, Dr. Goenka said: “I am honored to be appointed President of SIAM. Growth with responsibility will be the abiding theme for the Society’s work over the next two years. Our goal is to be a catalyst for the Indian automobile industry to be a preferred global manufacturing and design base which will contribute to India’s economic development”.

In order to achieve this mission, he said, SIAM would focus on four core areas over 2009-2011. It would work on enhancing the competitiveness of the Indian automotive industry through infrastructure development, trade policy recommendations and measures, and by encouraging more exports in component, CKD, SKD and CBU forms. It would actively interact with all stakeholders to promote development of a sustainable mobility eco-system with holistic development that provides mobility whilst minimizing congestion, emissions and mobility-related accidents.

Going forward, the Indian automobile industry needs to develop leadership in innovative technology to help it achieve global competitiveness, as well as to develop export-worthy products. SIAM will promote industry collaboration in India and overseas, championing industry-academia partnerships for futuristic technology solutions, providing a platform for incubating innovative ideas and advocating appropriate fiscal measures to encourage innovation.
SIAM would also take active steps to underscore the importance of the automotive industry for India’s overall development, Dr. Goenka added.