Piaggio launches one-tonner Ape Truk Plus

Piaggio Vehicles Pvt. Ltd. (PVPL), specialising in light transportation vehicles, has introduced the Ape Truk Plus – a 4-wheel cargo truck in the one-tonne (1,000 kg) category. The vehicle which was recently launched in Chennai will be introduced in all other major markets over a period. The ‘plus’ in the name stands for better mileage and power.

The vehicle comes fitted with 870cc twin cylinder engine manufactured by Greaves and a five-speed gearbox. With a bigger loading area and higher ground clearance, it boasts of a mileage of 22 km/litre.

Commenting on the new vehicle, Mr. Ravi Chopra, Chairman & Managing Director of Piaggio India, said: “The Ape Truk Plus, the second in our range of 4-wheeler solutions, sets new standards in the one-ton 4-wheeler segment. It offers high levels of fuel efficiency and mileage without compromising on power. In fact, this vehicle is an amalgum of power and mileage that is unique in its category. I believe customers looking for significant levels of value for money should find this vehicle a smart choice”.
Piaggio launched its 4-wheeled mini truck Ape Truk a couple of years ago. The company has so far sold over 16,000 units. The Ape Truk is a sub-one tonner mini-truk with a carrying capacity of 865 kg. It is powered by a single-cylinder 482cc engine. Both the Ape Truk and Ape Truk Plus have been launched in the cargo segment. The company is planning to launch the passenger version in 2010.

Mr. Ashutosh Khosla, Director - Sales & Marketing, is highly optimistic of the future of the Ape Truk Plus. He said: “The Truk Plus is a tailor-made solution at the mid level of the 4-wheeler cargo category that should become a trend-setter at this price-point. True to our tradition of selling solutions and not products, we believe the Ape Truk Plus is an optimal solution in the one-ton transport category. Our 12-month warranty and eight free services bear testimony to our confidence in this vehicle”.

Piaggio now offers two models in the 4-wheeler mini-truk category, the Ape Truk, which is a sub-one tonner priced at Rs. 2.25 lakhs and the Ape Truk Plus, which is a one-tonner, priced at 2.76 lakhs. The market size of 4-wheeled mini truks is around 9,000 units per month, with the Tata Ace commanding a major share of the market. Piaggio currently has a 10 per cent market share in the segment.

Piaggio is the pioneer of light transportation solutions in India, offering a range of three- and four-wheeled vehicles that are customized to meet the diverse transportation needs. Today these constitute a vital link in secondary and territory distribution across the country.

Piaggio’s range of Ape 3-wheelers have revolutionalised the light transportation business and provided a meaningful livelihood to lakhs of small and medium entrepreneurs. Piaggio’s undisputed leadership in the segment is borne out by its market share of 42 per cent and customer base of over eight lakhs.

Aerodynamically designed at the advanced Piaggio R&D Centre, Truk Plus ensures smooth and effortless movement of loads. Its bigger load body ensures significantly higher loading volumes. Engineered for higher ground clearance and all-terrain capability, the Truk Plus takes the toughest road conditions in its stride. Its stability and road grip are further enhanced by its 13 inch wider and bigger radial tyres. Three-side openable panels for comfortable loading, front disc brakes and a slew of other thoughtful features make the vehicle plus a winner through and through. And all this comes with sleek contemporary Italian styling and car-like comfort offered by its plus interiors.

Backing up the Ape Truk Plus will be Piaggio’s world class sales and service network of over 850 outlets that consistently provide a comforting circle of trust and confidence to lakhs of Piaggio customers across the country, for 11 years now.

For over a decade now, Piaggio has built a reputation for providing customized solutions for diverse transportation needs. Today, over three lakh tonnes of cargo is transported across India on Piaggio’s Ape three- and four-wheelers. In just 10 years, the company has emerged the leader in the diesel three-wheeler category.

Piaggio has an established capacity of 180,000 units for three-wheelers, which can be increased to 200,000 units based on market demand. For the four-wheeler, the company has established capacity to manufacture 24,000 units which can be ramped up to 48,000 units as per market demand.

Piaggio boasts of a marketshare of well over 50 per cent in the three-wheeler cargo segment and over 40 per cent in the three-wheeler passenger segment. It is also planning to launch a small three-wheeler, perhaps a petrol version, later this year or early next year.
Despite tough conditions last year and the beginning of the current year, Piaggio is continuing its success run during the current year as well. The company sold a record 18,000 vehicles in August 2009, the best ever since inception. The company is confident that it will be able to retain its market leadership in the current year as well.

Ritchie Bros' first-ever auction in India

A runaway success
Can you imagine buying a second-hand Volvo FM9 tipper truck for Rs. 5 lakhs? Ever witnessed 200 trucks and construction equipments getting sold in 6 hours flat? It was quite an unimaginable experience at the first-ever Ritchie Bros.’ Indian auction held in Hyderabad on September 25. Tipper trucks and excavators were literally selling like hot cakes. Every 2 minutes a truck or an equipment was getting sold. The whole atmosphere was just electrifying with more than 300 buyers assembling at the auction site. Trucks were paraded like models walking down the ramp. It was an unbelievable and a mind-blowing experience for me.

An international crowd of bidders, both on-site and online, purchased hundreds of equipment items for more than Rs. 17,43,40,000 at the one-day unreserved sale in Hyderabad. At an unreserved auction, there are no minimum bids or reserve prices. Every item is sold to the highest bidder on the auction day, regardless of the price.
“It’s like a dream come true for me to hold the fir auction in India”, said Mr. Sameer Malhotra, Country Manager for Ritchie Bros. Auctioneers. I remember meeting Mr. Sameer a couple of years ago when the company had just then set up an office in India to explore the possibility of conducting auctions. “In less than two years, the first India auction was conducted and the results were beyond what we expected”, he said.

Established in 1958, Ritchie Bros. Auctioneers is the world’s largest industrial auctioneer selling more equipment to on-site and online bidders than any other company in the world. The company has over 110 locations in nearly 30 countries, including 39 auction sites worldwide. Ritchie Bros. sells, through unreserved public auctions, a broad range of used and unused industrial assets, including equipment, trucks and other assets utilized in the construction, transportation, agricultural, material handling, mining, forestry, petroleum and marine industries.

Ritchie Bros. auctions are fast paced and exciting. Most auctions feature hundreds of different used equipment items for the construction, transportation and other industries, providing a convenient “one-stop shop” for equipment buyers. Equipment is gathered and displayed at the auction site in the weeks leading up to an auction so that the potential buyers can inspect and test the equipment before they bid. On the auction day, mobile equipment is driven in front of a covered auction theatre at the site where the bidders can sit in comfort and see each item as it’s being sold. Because every Ritchie Bros. auction is unreserved, every item is sold to the highest bidder on the auction day.
“It was a great auction. We welcomed hundreds of visitors to the auction site, of which more than 200 registered to bid. Even though we welcomed so many new customers, they felt comfortable placing bids and clearly came to Hyderabad to buy equipment. Everyone at the auction, including our own staff, enjoyed the excitement of the first-ever Ritchie Bros. auction in India, and this resulted in a fantastic atmosphere”, Mr. Sameer added.

Every Ritchie Bros. auction is unreserved, meaning there are no minimum bids or reserve prices. It also forbids owners from bidding on their own items, which ensures that the bidders set the prices, not the sellers. Equipment are displayed at the auction site prior to the auction and bidders were allowed to inspect and compare different items before they bid on the auction day.

The auction site at Hyderabad was right opposite the new airport in Shamshabad. Ritchie Bros had hired a huge plot of land and converted it into an auction site. More than 200 equipments and tipper trucks were lined up for the auction, most of them used equipments. Bidders from all over India as well as from other countries participated in the unreserved public auction. Customers from as far away as the UAE, Japan, Lebanon, Singapore, Thailand and Canada purchased trucks and equipment at the auction.

The whole bidding process was very easy. The auctioneer announces an “ask price” when a truck is being sold. If no one wants to bid at that price, he reduces the ask price until someone places a bid. A bid catcher relays that bid to the auctioneer. The auctioneer then raises the ask price and calls for more bids. The bidding continues until no more bids are placed. The auctioneer will then announce that the item has been “sold!” to the highest bidder.
“This auction proved that the Indian market is ready for our unreserved equipment auctions,” said Mr. Guylain Turgeon, Managing Director for Ritchie Bros. Auctioneers. “People came in great numbers and were very excited to be part of the event. In the 30 years I’ve been working at Ritchie Bros., I’ve never experienced such overwhelming reactions from a crowd as I’ve experienced at our first auction in India. The bidders had no problem keeping up with the fast pace of the auctioneer and our bid catchers. It’s pretty unique that so many new bidders participated so actively in a first-ever Ritchie Bros. auction in a country. Many of them successfully became the highest bidders and purchased equipment and trucks at fair market value. We’re looking forward to conducting another unreserved public auction in India soon.”
The first Ritchie Bros auction was a roaring success. Customers could easily adapt themselves to the bidding process. This could just be the beginning of a complete revolution in the way used equipments get sold in India.

Skyline range of Eicher buses goes ‘Executive’

Amid euphoric banter of select Eicher customers gathered at an exclusive meet in Hyderabad, Eicher Buses showcased and introduced the ‘Executive range’ of its Skyline buses. The Skyline Executive range will serve the needs of the institutional segment as the seating capacity, contemporary styling and becalming aesthetics make for a comfortable ride to office and back.

All Skyline buses are offered as fully built 32-40 seaters and are BS II / BS III compliant. These buses conform to the bus-body design norms and the ‘roll-over test’ as prescribed in the Bus Code laid down by the Automotive Industry Standards Committee. Eicher’s Skyline buses are already available for the school segment as the much recognized yellow-toned ‘Skyline School’ brand.

The Skyline Executive has a body width of 4 feet and the largest span suspension design amongst its category of buses. The bus body is completely textured in fiber-reinforced plastic and is polish-painted with a high-durability gloss to give a classic, premium look. Driving comfort is ensured by the power steering, air brakes, high head-rest seats, an aqua-finish dashboard with additional boot space on the side panel, a short-handle gear-shift lever and a wide panoramic windscreen.

Mr. Somnath Bhattacharjee, Executive Vice President, Sales, Marketing and Aftermarket, VE Commercial Vehicles, said: “The ride to the office and back should be the most comfortable, safe and soothing experience. Whilst the journey to office is always about the newness of another day, the journey back home should allow for relaxation. The Skyline Executive is primed for passenger comfort even if the bus is on-road for longer than anticipated spells of time due to clogged traffic. Secure bus-body fitments, engine covers to reduce noise levels and elegant interiors with spacious hat racks make for a cosy bus ride. All Skyline buses score on safety, style and comfort. The Skyline Executive notches these attributes to a level above and also offer around 10% superior fuel efficiency when compared to other contemporary buses plying in the ‘office travel’ segment. Moreover, the Skyline Executive outscores on performance parameters, thereby making it a very reliable product for the transport operators to better their business”.

The Skyline Executive is being introduced across the country in a phased manner. It has already been introduced in Tamil Nadu, Karnataka, Maharashtra, Gujarat, Goa and Rajasthan. Exports of this bus in the right-hand drive markets commenced in June this year, and the left-hand drive version is likely to be introduced in the Middle East and some African markets by early 2010, he added.

Mercedes-Benz launches Actros 4841K tipper

Bags order for 100 units from Saumya Mining
Mercedes-Benz India has launched the third generation Actros 4841K tipper 8X4 heavy duty tipper in the Indian market. The Actros 4840 was launched three years ago, and currently as many as 580 tippers are operating in mines all over India. Some of these tippers have worked for over 16, 000 hours and clocked 2,75,000 km.

Dr. Wilfried Aulbur, Managing Director and CEO of Mercedes-Benz India, said: “The new Mercedes-Benz Actros has both an emotive and practical design. The most eye-catching improvement in the design is the three-millimetre-thick, pressure-tight guard plate for the radiator and engine. This stainless steel component reduces damage in the region of the radiator and engine, while accentuating the powerful styling of the new mining Actros. Also, thanks to the additional protective parts, operators can avoid expensive repairs and at the same time reduce downtimes of their trucks”.

Announcing the launch, Dr. Aulbur said that the company has bagged an order for 100 Actros from the Kolkata-based Saumya Mining Ltd. (SMPL) for 100 Actros 4841 tippers. An agreement to this effect was signed by him with Mr. Ashok Jain, SMPL Managing Director. This order makes Saumya Mining the second largest customer of Mercedes Benz Actros trucks in India, the first being BGR & Co. of Hyderabad.

Commenting on the partnership, Dr. Aulbur Benz said: “Saumya Mining is one of the leading mining companies in the country. As one of our early customers we have enjoyed a long and fruitful association. We are delighted with this partnership and are happy to support their aggressive expansion with our products.”

Saumya Mining is a leader in the mining sector in India and is engaged in extraction and mining activities, viz., coal, uranium and metalliferous mining. Currently, the company operates in Chattisgarh, Jharkhand, Madhya Pradesh, Meghalaya, Rajasthan, Uttar Pradesh, Assam, Nagaland, Orissa and Maharashtra.

The Mercedes-Benz Actros is one of the most technologically advanced trucks in India. It is the fastest growing product in its segment and has helped optimize return on investment for customers because of its low operating costs, minimal maintenance requirements and driver-friendly technology.
“The Actros is a reliable and robust carrier which translates into enhanced productivity. The auto transmission, thoughtful fitments and comfort ensure low driver fatigue; the on-board maintenance system ensures optimized efficiencies while efficient on-site support from Mercedes-Benz ensures that there is minimum downtime. These make the Actros an obvious choice for our mining operations” commented Mr. Ashok Jain, Managing Director, Saumya Mining Pvt. Ltd.

With the local production of the Actros, Mercedes-Benz has ensured that it can meet the increasing demand from customers in India. The footprint of the Actros has grown over the last few years, and the trucks now operate across 25 mines in seven States in India. The service and after-sales footprint has also kept pace with this growth: presently having 30 after-sales touch points in India.

The growing economy and focus on infrastructural development has increased the scope and demand for high-tonnage applications in India. The company is also evaluating Actros offerings for other segments in India.

The Actros is the largest selling truck model worldwide. Part of the Truck of the Year 2009 family, the Actros represents a radically cost-effective, comfortable, safe and environmentally compatible product, setting benchmarks in the heavy duty truck segment in India.

“Over 600,000 Actros trucks have been sold worldwide since its inception in 1996 and the Actros continues to remain one of the most trusted brands in the heavy tonnage ap-plications segment. The Actros has also been featured in the Guinness Book of World Records as ‘the most fuel efficient truck’ indicating that this robust high-tonnage carrier delivers not just in terms of capabilities but also offers optimized returns to customers. The truck will be a valuable partner for the vibrant Indian mining and infrastructure operators, and we have high expectations from this product in India”, commented Dr. Aulbur.

Actros 4841

Mercedes-Benz has implemented a raft of individual measures to further enhance its outstandingly engineered best-selling model. Robustness and economy, safety and ease of operation have been further improved in an equal measure. A fresh and powerful design further boosts the appeal of the mining Actros, now in its third generation.
The new Actros comes fitted with a three-millimetre-thick, pressure-tight guard plate for the radiator and engine. This stainless steel component reduces damage in the region of the radiator and engine, while also accentuating the powerful styling of the new mining Actros. The company has also added an improved pivoting entry step. This now also gives way to lateral pressure, offers superb corrosion resistance and can even be retrofitted to the previous models.

The Actros frame plays a very important role for mining-site vehicles. The frame boasts torsional flexibility and high flexural strength. It consists of side and cross members connected with rivets and partially also bolted, and dispenses with complex individual components.

Front axle load compensation

Axle load compensation for the front axles for four-axle vehicles guarantees reduced one-sided loads and thus less wear and tear on all the components involved, plus reduced tyre wear, enhanced ride comfort, better traction and better braking characteristics.

While every rut or obstacle previously meant that a reduced load on one axle imposed a corresponding, additional load on the other, this is prevented by the axle load compensation on the mining Actros. Up to an obstacle height of 100 mm the axle loads of the two front axles are evenly distributed by purely mechanical means, thereby ensuring constant ground contact.

The Actros is equipped with the Telligent braking system with ABS and ASR for shorter braking distances. In addition, except during emergency braking, the non-wearing brakes are also included in every braking manoeuvre. And the integrated hill-holder prevents the vehicle from rolling forwards or backwards when moving off.

The brake system featured on the mining Actros is fitted with drum brakes all round. The Telligent brake system with its electronic management and shorter response times is supplied as standard. The uniform rate of brake-pad wear on each axle will result in lesser maintenance cost.
The auxiliary brakes are an integral part of the Telligent brake system. This means that both the service brake and the auxiliary brakes are activated when the Actros driver presses the brake pedal. The objective of combining all the brake facilities in the vehicle is, of course, to reduce yet further the wear and tear on the service brake by using non-wearing auxiliary brakes in order to provide a proportion of the stopping power which is being requested.

The Actros 4841 comes fitted a with the BS III 408 Hp, V6 engine which is designed for long working life and better mileage.

When the differential locks are in operation, a special mining-site transmission program is simultaneously activated for even faster gear engagement. Amongst the many benefits, this makes it easy to rock the vehicle free from boggy ground.

Low weight, high ride comfort: the steel suspension

On the mining site, performance is everything, and every part of the vehicle has to deliver. All Actros models are equipped with weight reduced parabolic springs and shock absorbers and stabilizers, which provide optimal handling even in extreme heavy-duty operations.
Automatic transmission

The Actros comes with automatic transmission as standard fitment. It has both manual and automatic mode and 16-speed transmission. The Telligent automatic mode takes things a stage further by performing all gear changes automatically. This reduces wear and tear on the drive train and at the same time saves fuel. The power is transferred to the wheels by 16-speed transmission whose advantages include high climbing ability, low manoeuvring speeds and optimized weight.

Mercedes Benz India is currently focused on the minning segment in which a where is expects lot of action is expected in the coming years. The Actros 4841 is positioned as the top-of-the-line European tipper truck in India. It is clearly focussed on the tipper segment which understands the concept of “product life-cycle cost”. Each Actros tipper costs Rs. 60 lakhs. The next possible segment which Mercedes is targeting is the Actros heavy duty tractor trailers for ODC applications. The company is exploring the possibility of launching these products in the next couple of years.

Mercedes Benz is the undoubted leader in commercial vehicles globally. It is slowly and steadily making inroads into the Indian CV industry. The company launched its luxury bus an year back and has sold 25 units till date, mostly to private operators. Now it is targeting the STU segment in which it has already sold four buses to MSRTC through a private operator and one bus is currently on trail run with KSRTC.

The response Dr. Aulbur says, has been very good. The company is now working on a few more products in the bus segment, including city buses and multi-axle coaches which will be rolled out in the next couple of years.

The parent company Daimler is setting up an independent facility near Chennai to manufacture light, medium and heavy commercial vehicles, trucks and buses. This venture is expected to be operational by 2012.

Daimler, through Mercedes Benz India and its new venture in Chennai, will play a major role in the Indian commercial vehicle industry in the coming years.

SUSPA targets 20% growth in turnover next year

The SUSPA Group is one of world’s first and largest companies offering gas springs, hydraulic dampers and the like. Headquartered in Altdorf, Germany, the group has more than 1,500 employees worldwide, and generated annual sales revenue of Euro 150 million in 2008. There are six subsidiary and regional companies around the world operating over 70 countries.

SUSPA Pneumatics India Pvt. Ltd. (SPIL) is the flagship of the SUSPA Group. Founded in 1992, the company is India’s largest gas spring manufacturing facility and one of the significant Indo-German establishments. In India, SPIL employs about 250 people, and generated net sales of Euro 5 million in 2008. SUSPA Germany holds 100 per cent stake in the Indian subsidiary.

The Indian company has a strong nation-wide client base in automotive & industrial business. Based in Chennai with manufacturing facility at Guduvanchery it has an installed capacity of 5 million gas springs, the largest in the country.

SPIL operates in two major business divisions. The automotive business division primarily serves passenger car manufacturers in India, with major or almost 100 per cent share of business with the country’s top four passenger car manufacturers and other leading automotive brands. The industrial business division serves a wide spectrum of clients starting from the tractor industry to earthmoving or construction equipment industry, and also the commercial vehicle sector. SPIL with its top brands has very strong presence in these sectors.

Experience & innovation

SUSPA Germany has revolutionized the automotive industry by developing gas springs for tailgate in 1964, and the trend continues with the latest addition of the crash management system developed for cars. Similar contributions were made during 1959 with the launch of dampers for the washing machine industry and in 1969 by launch of self-supporting gas springs for office chairs. In the 1980s the height adjusting system (powered) for modern office application and powered trunk lid for passenger cars were launched.
SPIL has also been continuously striving for innovation and improvement. It introduced self-supporting gas springs for the furniture industry in India in 1994 and launched tail gate gas springs for the automotive industry in 1996.

The company has a complete mix of international expertise blend with local talent to deliver the most technically advanced & competitive solutions to its Indian customers. The Indian R&D team works closely with their counterparts worldwide - especially with Germany to bring more creative & innovative solutions to their customers.

Quality & Competitiveness

In order to assure the long-term success, the company takes into consideration of steadily increasing schedule and cost pressures of their clients. While ensuring the products are developed & delivered as per International Quality & Systems, SPIL also manages to offer competitive cost of product to the clients by continuously increasing the usage of localized components.

SPIL has been ranked a 100 ppm company by a leading vehicle manufacturer, showing its competency in making the country’s best gas springs. SPIL’s Quality Management System is ISO/TS 16949 compliant and is powered by a strong Supplier Quality Assurance team and Customer Quality Assurance team.

SUSPA Germany has intensified its connection with India by extending management support from the parent company. The Management Team from Germany has strong knowledge in international as well as domestic business & practices and is backed by dynamic professional team in India with rich industrial experience & immense B2B knowledge. There has been significant investment in training and development of their employees in the ground level, ensuring a stable and competent work force for their future success.

The management is focused on customer service and continuous fulfillment of customer requirements. SPIL maintains an extremely service-orientated culture, dedicated to an environment that encourages and enhances total employee involvement.
The company has always strived to be “right on time” – and as a result their customers obtain great confidence in SPIL which made them to enjoy single vendor status with country’s largest & significant OEMs. It is evident that the company has increased its market share from 30 per cent in 2003 to 80 per cent in 2008 in the automotive industry. They are now signing up with other large OEMs operating or getting into the Indian automotive & commercial vehicle market.

The company expects a 20 per cent growth in its turnover in automotive business in 2010 and also hopes the revival in the CV segment would fuel business growth that would help it regain and market leadership within this fiscal.
In order to prove its mettle as a one-stop solution provider, the company plans to set up a painting facility at its Chennai plant. The company enjoy significant market presence in the Middle East, Singapore and other South Asian countries by working through their sales offices and agencies.

Continental gains access to Indian truck tyre market

The Commercial Vehicle Tires Division of international automotive supplier Continental AG has revived the collaboration with Modi that began in 1974 with a co-operation agreement. The company has thus secured access to the Indian market where around 12 million commercial vehicle tyres are required and growth rates of around 7 per cent have been forecast. Modi will produce over one million bias tyres for trucks under the Continental brand. Production already began at the start of June 2009.

The agreements include a technical co-operation agreement and a licence agreement for Continental brand bias tyres. The Continental bias tyres will be distributed via the revived Modi sales network. Bias tyre technology still accounts for over 90 per cent of the Indian market. Modern radial technology will remain of secondary importance for the replacement market for a while. “For us, this new agreement represents an extremely useful revival of our activities in India, a market which we know will grow significantly over the coming years,” explains Continental project manager Christian Sass.

The collaboration between Continental and Modi dates back to 1974 when an extensive technical co-operation was agreed on for setting up of a new Modi tyre plant at Modipuram, Meerut. From planning to execution and from technology transfer to active support, Continental has supplied expertise to Modi for many years. The tyres which were marketed under the name Modi-Continental quickly gained the position of a benchmark on the Indian market. The brand awareness of Continental increased from year to year. However, Modi temporarily stopped production of bias tyres in 2001 and only started to reactivate the tyre plant two years ago.

New contacts were formed between Continental and Modi and the previous arrangements were revived under the subsequent agreements. Further collaboration possibilities are currently being looked into.

With sales exceeding Euro 24 billion in 2008, Continental Corporation is one of the top automotive suppliers worldwide. As a supplier of brake systems, powertrain and chassis systems and components, instrumentation, infotainment solutions, vehicle electronics, tyres, and technical elastomers, Continental contributes to enhanced driving safety and global climate protection. It is also a competent partner in networked automobile communication, with a workforce of 130,000 at nearly 190 locations in 35 countries.

As one of the largest manufacturers of premium tyres for commercial vehicles, Continental carries a broad range of high-performance products finely tailored to specific application areas for heavy-duty and light trucks, buses and off-road vehicles. Continental AG produces truck and bus tyres under the Continental, Uniroyal, Semperit and Barum brand names.

The ContiBreakdownService, in existence since 1978, is a quick-response network of authorized dealerships providing additional security in the case of a flat tyre.

Bony-Luminator JV for lighting systems

Bony Polymers and Luminator have signed a joint venture agreement for manufacturing destination sign boards for the Indian market. The 50:50 joint venture will make an initial investment of $3 million for setting up a manufacturing facility in India. The plan is to make this facility a hub for the Asian markets.

In just three months since inception, the JV has bagged orders for over 900 destination sign boards for buses, including that for 200 city buses for BEST of Mumbai to be supplied by JCBL. The company has already made installations in Kingfisher Airlines buses.

Started in 1981, Bony Polymers is India’s leading manufacturer of rubber components for automotive OEMs. The company is currently a major supplier to all domestic OEMs across all segments and also an exporter to global OEMs. Today, the company has four plants located in the National Capital Region equipped with state-of-art facilities.

Luminator is a global leader with over 70 per cent new bus market share in destination signs, and 65 per cent of the market for rail lighting in the US. Based in the US, the company, established in 1934, has been meeting the needs of the transit industry since then Luminator Technology Group manufacture and designs information display systems and lighting for the transit industry.

The Luminator Rail Group has been able to capture the market for major rail car builds in North America, including Toronto, PATH (New Jersey Port Authority), NYCT (New York City) and CTA (Chicago). A total of 55,000 of 70,000 buses in service have Mark IV Luminator signs.

The exponential growth in the Indian bus and rail market has attracted many global majors with their products and solutions. Bony has clearly identified an opportunity in the fast growing segment and has entered into this JV with Luminator.

JVs and collaborations are not new to the Bony Group. The company has two technical collaborations with Becorit of Germany for friction materials and Vulcanite of Australia for isolation polymers. Bony Polymers is currently a major supplier of friction materials to the Indian Railways.

The Bony Group boasts of integrated services, including design, development, tooling, moulding, extrusion and assembly across a wide range of polymer products. Currently the company has a turnover of Rs. 120 crores with an average growth rate of 20 to 25 per cent year-on-year.

The Group has signed another JV with FOCON, part of the Luminator Group, mainly for supplying destination sign boards and passenger information announcement systems for the railways. Another JV with ATRON of Germany is in the offing for providing fleet management solutions.

For manufacturing rubber components, Bony is looking at other emerging opportunities in the automotive and rail transportation segment. The company has joined hands with some of the best global names in respective segments. With all these JVs in place, the company has set a turnover target of Rs. 1,000 crores to be achieved by 2012.

“ArvinMeritor has played a significant role in the development of Indian truck industry” – Baba Kalyani

Congratulating ArvinMeritor on the inauguration of the technical center in Bangalore, Mr. Baba Kalyani, Chairman of the Kalyani Group, said: “Its a great step forward for ArvinMeritor and a great step forward for the joint venture in Mysore”.

Looking back at the history, he said: “It was about 31 years ago, in 1978, that I first went to Troy in Michigan to meet Rockwell International which later came to be known as ArvinMeritor. We set up a small facility in Mysore by transplanting an existing plant out of Melbourne, Australia, with an investment of $4 million and started production by early 1980s. We were hoping that the Indian truck market would change and would move towards more global products, with higher payloads, higher engine capacity and torque. We were right in our approach, but were probably 10 years early in the marketplace”.

The initial phase of the JV was really trying and challenging. But it also provided the advantage of understanding the market by working very closely with customers like Tata Motors and Ashok Leyland at that time and many others in later years by developing a whole series of products which completely redefined the Indian truck market in the 1980s and 1990s.

It wouldn’t be wrong to say that ArvinMeritor played a fairly significant role in redefining the direction that the Indian truck industry took. The introduction of 6X2, 6X4 and the multi-axle trucks was made possible due to the product design and engineering support provided by the JV to customers.

Post-liberalisation in the 1990s saw very rapid increase in business and this JV getting into a fairly significant position in the Indian truck industry. Supplying almost to every segment of the truck industry – LCVs, MCVs, HCVs and military vehicles – and this was all possible because of the high level of technology product capability that came out of ArvinMeritor’s product range and tremendous received from the engineering center in Troy.

Mr. Kalyani observed: “We set up a small design and engineering center in Mysore years back, and today, looking at the new center in Bangalore, I am extremely delighted. This center will not only meet the needs of the customers in the Indian market but will also help us integrate the product we make here on a global basis. Today if we look around, the whole world needs a common product, platform and technology. There is tremendous amount of convergence taking place irrespective of the geographies you operate in. The truck industry which is our primary customer is becoming global. We see from every OEM global trucks coming up. We have convergence coming from end products. Our experience working with ArvinMeritor and Rockwell has been extremely good and very satisfying. It is one of the most successful JVs in the manufacturing business in India. I must also mention that in 1978 when we formed this JV it was perhaps one of the earliest US-based companies in the manufacturing and automotive sector. We have come a long way and grown into a much bigger company with a diversified product range”.

Apart from commercial vehicles the focus is on the off-highway segment as well. This is a good step to diversify using the same technology platform and processes. Clearly the Indian technical center will provide a lot of support in making this happen.

“From the Kalyani Group we have cherished our relationship for the last 30 years and look forward to this relationship growing and continuing for a very, very long period of time”, he added.

Matrix’ leadership in providing verification solutions

Are you expanding your marketing and sales network by appointing dealers/distributors across India, but want to verify their background before you go ahead? Just call Matrix, and it can provide you with complete solutions.

Matrix Business Services India Private Ltd. is India’s leading provider of verification services. The company has been listed by NASSCOM as one of India’s 50 “Emerging SME companies for offering differentiated services”. Background verification is one of the critical services provided by Matrix. A major part of its business is in the area of audit & assurance services primarily to address risk mitigation needs related to the front-end supply chain for large FMCG, retail and automotive clients.

To know more about the company and the services offered, I recently met the Senior Management team at Matrix. “We are an outsourcing company with a differentiated delivery model. At Matrix we combine back office processing capability with ‘feet-on-street’ field staff capability to provide exceptional value for our customers. Verification is our forte, and we are one of India’s leading providers of Verification Services”, said Mr. R. Swaminathan, Managing Director of Matrix.

“Matrix’ customers are market leaders across multiple industry verticals including automotive, retailing, consumer marketing, banking & financial services, IT and ITES, including over 20 customers who are part of the Fortune 500 list / Global Fortune 500 list”, he added.

It is no wonder that the Kotak Mahindra Group recently acquired an equity stake in the company. The Kotak Group invested into the company in July 2008 and has nominated two of its senior executives as representatives on the Matrix Board.

Mr. P.C. Balasubramanian, Director, Matrix said: “The biggest strength of Matrix is our network of 125 business associates spread across the length and breadth of the country covering over 600 locations. This network forms the backbone for our entire operations. Local presence at many locations enables Matrix to address various verification requirements within a very short turn-around time. Also the savings in out-of-pocket costs on account of travel and incidental expenses are passed on to the customers. This single window contact for all verification and audit services is a real delight to customers”.

The company was formed in 2006 with the coming together of two professional entities – a firm of Chartered Accountants and an ITES company. Both of them had very strong focus on verification, audit and assurance. It was a perfect marriage of domain expertise and technology and in a short span of 3 years Matrix has established itself as market leader in verifications services.

Matrix’ verification business has two major streams, viz., audit and assurance (commercial verification) and background checks (consumer verification).

Audit and assurance

Under audit and assurance, Matrix currently offers a plethora of services, which includes pre-appointment due diligence on C&F agents, stock audits, operation audits, quality control & consumer safety audit, fixed assets verification and internal audits at branches / depots.

At the distributor point, the company’s services include pre-appointment due diligence on distributors, stock and sales validation, verification & certification of damage claims, price protection audits, ROI validation, accounts reconciliation and offsite processing of claims.

At the retail point the company has developed expertise in retail mapping, comprehensive retail audit (3A audit), market research, schemes audit, market spends validation and audit of specialty stores.

In automotive space, Matrix is currently working with a market leader in the industrial / automotive battery business and also with a global leader in the oil & gas industry. The company does complete stock verification and audits at warehouses and depots of C&F agents. Wherever companies prescribe certain standard operating practices to be followed at the warehouses and depots, it ensures compliance with such standards.

Mr. Balasubramanian disclosed that Matrix also does due diligence of automotive dealerships on behalf of banks for financing their operations. The company has done due diligence of most of the major automotive dealerships in the country. Two of India’s largest banks have appointed the company to carry out audits on four-wheeler and two-wheeler dealers who have been financed by these banks.

Mr. G. Viswanathan, Executive Director, Matrix, said: “Matrix is currently rated among the top three companies in India providing background verification services on individuals. We are one of the 12 companies in India that are empaneled with India’s National Skills Registry (NSR) as authorized Employee Background Checking agencies. We are certified by TUV for ISO 27001:2005 compliance, specifically for background checks. Incidentally there are just two companies in India that have received this certification, and Matrix is one of them.”

The company’s clientele includes leaders in IT, ITES, banking and finance industries. Employee background checks include verification of residential address, character reference, employment record, academic record, criminal record and also include database search.

Recently Matrix launched “Vmatrix”, an online web-based technology platform that will facilitate multi-locational and multi-user activity on the company’s background check systems. The Vmatrix technology platform can be accessed directly over the internet by Matrix customers (and their employees) from anywhere in the world for uploading data and for downloading reports.

“The Vmatrix platform will significantly help customers by improving the quality of their interface with Matrix and reducing the turnaround time”, added Mr. Viswanathan.

Verification, due-diligence, audit and assurance become very integral part every business. Most MNCs follow such practices globally and they are bringing similar practices into their Indian business as well. For example, Matrix works with one of the world’s leading mobile phone manufacturers for pre-appointment verification of distributors and channel partners. Increasingly, many Indian companies are adopting such practices in their businesses.

Differentiation in service, combined with technology, makes Matrix’ business model very unique. Its biggest asset is its strong management team comprising professionals who are directly involved in the day-to-day operations. The company has been witnessing steady growth in the last few years. Considering the future growth opportunity in the Indian market, Matrix is clearly in for exciting times ahead.

India, China and ASEAN emerge focus markets for ArvinMeritor

Expands engineering expertise with new technical center in India

It’s the centenary year for ArvinMeritor, and the company has undergone a complete transition in the last couple of years, setting fresh targets and focussing on segments and markets to help achieve the growth it has set for itself.

Mr. Tim Bowes, ArvinMeritor’s Vice President and Managing Director for Asia Pacific, said: “The transition is finally over. ArvinMeritor will focus on five major segments – Commercial Vehicles, Off-Highway, Military, Aftermarket and remanufacturing. We have set ourselves a growth target of 30% CAGR for the next 5 years from 2009 to 2014, and the focus markets would be India, China and the ASEAN region. We are investing heavily in the Asian markets, particularly in India and China”.

Mr. Tim Bowes and the senior management team of ArvinMeritor - Asia Pacific were in India recently to inaugurate the company’s Technical Center at Bangalore. The inaugural event was attended by ArvinMeritor’s JV partner in India, Mr. Baba Kalyani, Chairman of the Kalyani Group, and Mr. Kevin Thieneman, India Country Manager, Caterpillar Asia.

ArvinMeritor is a premier global supplier of a broad range of integrated systems, modules and components to original equipment manufacturers and the aftermarket for the transportation and industrial sectors. The company serves commercial truck, trailer and specialty original equipment manufacturers and certain aftermarkets, and light vehicle manufacturers.

“Growth in Asia Pacific, particularly India and China, is a key component of our business strategy,” said Mr. Tim. “To support the growth we have planned in this region, we identified the need to increase the size of our engineering footprint in India – which was established more than 10 years ago. This new engineering center accelerates our ability to provide advanced product solutions for on- and off-highway, bus and coach, military and other industrial applications.”

“We have global products and global customers, but we want to make sure that our products meet the customer needs locally. We are leveraging on our global product platforms and tailor it for the customer and market needs”, he added.

Technical center

Mr. Nagaraja Gargeshwari, Engineering Director, Bangalore Technical Center, ArvinMeritor, said: “The new technical center will lead the company’s advanced product development initiatives for its broad portfolio of axles and brakes for commercial and other vehicle applications in Asia Pacific, and will support the company’s engineering needs in North America, South America and Europe”.

The tech center highlighted the center’s engineering capabilities, specifically in product design and development, including design optimization and value engineering, computer-aided engineering (CAE), including finite element modeling and analysis benchmarking, and testing area that will house dynamometer rigs for axles and brakes, road load data acquisition and hydraulic rigs for vertical fatigue and side skid.

The Bangalore technical center covers approximately 16,000 sq.ft. of office space, with an additional 4,000 sq.ft. dedicated to a test lab. Approximately 100 employees will be employed at the facility, which will be a critical element in the company’s global engineering network that also includes R&D labs in Troy in the US, Cameri in Italy and Cwmbran in the UK.

The technical center is leading the company’s axle and brake development for commercial and other vehicle applications in Asia Pacific. It also supports the company’s engineering needs in North America, South America and Europe.

ArvinMeritor has 4 technical centers and 3 application engineering centers globally with the largest facility at its headquarters in Troy. The center in Troy is responsible for product development not only for North America but also for the global platforms. The application engineering centers are mainly responsible for local customer interface.

While the Cameri center does axle development for Europe and South America, the Cwmbran centre does design and development of disc brakes and trailer products.

Mr. Nagaraja said: “Over 80% of the team works for product design and development. We also have global sourcing supplier development team sitting at the center in Bangalore. As far as the engineering team is concerned, we support North America and Europe on product design and development. At the same time, we co-lead Asia Pacific programmes”.

Currently technical capabilities at the Bangalore center cover all stages of product design starting from concept stage to detail design, validation and releasing production drawings. This is also a global benchmarking center. Any product benchmarking within ArvinMeritor will be carried out here.

The Bangalore center has a mix of young and experienced engineers. The center is also working continuously with local universities identifying talent at early stage and developing them into great engineers. The Indian team is also involved in many of the new product development programmes and has come out with many innovative ideas. A couple of these ideas have already been converted into patents.

“Our current focus is to ensure that we understand regional requirements and develop global products to suit local requirements. Our long-term goal is to develop the Bangalore center into a Asia Pacific design hub supported by full-fledged test capability with dyno testing for axles and brakes”, said Mr. Nagaraja.

Growth strategy for Asia

Talking about the future growth strategy for Asia, Tim observed: “ArvinMeritor is targeting a 30% growth CAGR in the next 5 years, and much of the growth is expected to come from markets like India, China and the ASEAN region. Currently the Asia Pacific region contributes to 10% of ArvinMeritor’s global revenues, but this is bound to increase in the coming years with the strong growth of its business both in China and in India. Other than China and India, the ASEAN region will be a market which the company would start looking at more seriously”.

In 2008, of the total business in Asia, China and India contributed 40 per cent each, and the balance came from its operations in Japan and Singapore. In 2009, the equation has changed a bit, with China leading the front with over 50 per cent contribution to the overall business in Asia, thanks to the $586 billion stimulus package unveiled by the Government with most of the spending going into infrastructure development. India’s contribution has dropped due to the recession, which particularly hit the commercial vehicle segment very badly. But in the years to come, this contribution will even out, Tim said.

India footprint

Looking at the India footprint of ArvinMeritor, the company has been around for more than three decades, starting from the days of Rockwell International. ArvinMeritor has two joint ventures with the Kalyani Group and its own technical center. The first JV is Automotive Axles Ltd., located in Mysore. The JV manufactures axles, gears, housings and brake components for commercial vehicles. Automotive Axles is the largest independent manufacturer of rear axle drives in India.

The second JV with the Kalyani Group is Meritor Heavy Vehicle Systems (India) Ltd. (MHVSIL) which is again located in Mysore. MHVSIL takes care of the marketing and sales of axles and brakes for commercial, off-highway and industrial applications. It also does application engineering for axles and brakes.

According to Tim, the key strength of ArvinMeritor’s growth in India is its strong partner, the Kalyani Group. ArvinMeritor is today the preferred OEM to all major commercial vehicle manufacturers in India, including Tata Motors, Ashok Leyland, Eicher and Swaraj Mazda.

The company has also started supplying axles to MAN Force for its Tractor Trailer model. With many of the global OEMs like Mercedes and Navistar making entry into the Indian market, the company sees a huge opportunity unfolding in the Indian market, said Mr. Larry Dowers, Managing Director, ArvinMeritor India.

Also Indian OEMS like Tata Motors and Ashok Leyland are nurturing their global aspiration by expanding their horizon. Tata Motors has its presence in Korea and Ashok Leyland in the Czech Republic through Avia.

“We are working with the Indian OEMS not just in the domestic market but also in other global markets in which they are present. As the Indian market moves towards higher horse power engines, we see a much bigger opportunity in the Indian commercial vehicle market. The Premium bus and coach market is another important segment for us. We will continue to expand our brake business in India and are definitely going to push hard in the off-highway market as well. We also see great opportunity in military”, added Mr. Dowers.

Defence application

ArvinMeritor is an acknowledged leader in military drive train supplies. Over half a century ago, the company began its career as a leading drivetrain components supplier for military fleets. The engineering expertise has enabled ArvinMeritor to win many prestigious military contracts, including its long-standing position as axle supplier of choice to the US Army fleet of 2.5t and 5t vehicles.

Today ArvinMeritor provides global systems solutions for a complete range of lightweight to heavyweight tactical vehicles, armored personnel carriers and advanced wheeled combat vehicles for all types of terrains. The company is already a supplier to Defence applications in India and is looking at more opportunities in this segment.

Aftermarket & remanufacturing

Another focus area will be the aftermarket business, which is an important part of ArvinMeritor’s business globally. The company is looking to expand this into markets like India, China and the ASEAN region.

Further possible opportunity is in the area of remanufacturing. The company acquired TruckTechnic in Europe, which is a leading remanufacturer of components, and this has helped strengthen the remanufacturing business. The company is seriously looking at the opportunity for remanufacturing in markets like India and China.

China success story

Talking about China, Tim said, “ArvinMeritor is the largest supplier of independent axles for the off highway segment in China. We are going to launch the first global off-highway platform out of China”.

ArvinMeritor has been in China for over 16 years now. The company’s biggest success story has been in the off-highway segment. It is expanding its off-highway axle and brake business that has grown considerably in the last few years and continues to be very strong in the current year as well. This is mainly because the construction markets in China, whether it is mobile cranes or loaders and excavators, have been incredibly strong. In fact, the Bangalore technical centre supports the global off-highway platform product development program and the joint venture in China.

In the bus segment the company has signed a strategic partnership with Yutong Group Co. Ltd. to supply drivetrain components for buses and coaches in China, specifically focussed on high end bus and coach. In addition to supplying premium non-drive and drive axles to Yutong, ArvinMeritor will now manufacture differential carriers and brake callipers at its facility in Wuxi, China, for application on Yutong’s axles. The final product will be assembled at the Yutong plant in Zhenzhou, China. Production is expected to begin by the year end.

Globally, ArvinMeritor is increasing its focus on the off-highway segment. Infact, the company has been chosen for supplying axles by NC2, the Navistar-Caterpillar global alliance, which will launch medium and heavy duty trucks for construction applications. “We have a longterm relationship with ArvinMeritor and with the NC2 we are about to take the relationship to the next level”, says Mr. Kevin Thieneman, India Country Manager, Caterpillar Asia.

ArvinMeritor has made all the right moves to take advantage of the future growth opportunity in Asia. The company has been in India for over 3 decades and in China for over 16 years, establishing very strong local partnerships. ArvinMeritor brings global expertise in products and technology to markets like India and China and this adds lot of value to domestic OEMs. Also with the entry of global OEMs like Mercedes, Volvo, MAN and Navistar, the presence of companies like ArvinMeritor is a huge source of strength. It clearly paves way for an exciting opportunity ahead for ArvinMeritorin Asia.