Growing demand for Swaraj Mazda’s Isuzu bus

It was an year back, precisely on June 6, 2008, that the Chandigarh-based Swaraj Mazda Ltd. came out with its LT-134PR luxury bus powered by the Isuzu in Andhra Pradesh. Besides completing its first successful year after launch, the vehicle with its extra features continues attracting customer attention.

According to a Senior Manager of Swaraj Mazda Ltd., the new LT-134PR ultra-luxury bus model with 40 push-back seats is much sought after, especially in the southern region. The bus is being manufactured at the state-of-the-art facility at Ropar in Punjab, and its body structure, systems and procedures are of global standard ensuring maintenance of product quality throughout. The company has so far delivered four buses each in Bangalore and Vijayawada and three in Ahmedabad. Also one vehicle each is under trial with the Andhra Pradesh State Road Transport Corporation (APSRTC) and the Karnataka State Road Transport Corporation (KSRTC). Prospects of getting more orders are bright.

As many as 35 orders for the Isuzu bus are already in the pipeline, including another four to be delivered in Bangalore shortly. The feedback received from the bus run on the Bangalore-Pune route is quite encouraging. Through its dealership, Swaraj Mazda will soon be introducing Isuzu bus service on the Bangalore-Guruvayur route. Even during the current recessionary phase, particularly after September 2008, the company continues receiving several enquiries for its Isuzu buses that offer outstanding features, the most important being that the bus comes in a fully-built condition.

In order to push sales of the new buses, Swaraj Mazda has tied up with Canara Bank for vehicle financing. It is also learnt that under the JNNURM scheme, the company has already received an order for 350 Swaraj Mazda bus chassis from the Uttar Pradesh State Road Transport Corporation (UPSRTC).

The salient features of the Swaraj Mazda Isuzu bus include its aero dynamic roof-mounted A/C with individual ducts & reading lights, roof-hatch, hat racks, LCDs for easy viewing, driver-controlled passenger entry door and ultra low foot step, power-operated rear view mirrors, tinted sealed glasses with 70 per cent visible light transmission, engine overrun, reverse warning and passenger door open buzzers, and the special sun visors.