Piaggio, the international pioneer in three-wheeler motor vehicles, has introduced in India two new variants of its apé model – the apé Xtra and the apé Xtra LD. These two are likely to set a whole new standard in three-wheeler performance, having been meticulously engineered to deliver higher outputs on all critical parameters. The standard version of the apé Xtra has an extra-strong cold-rolled loading platform with additional reinforcement to enhance strength and give longer durability to the tray. A new gearbox will ensure extra performance and reliability. Likewise, the new clutch that withstands higher torque ensures extra clutch life and performance. The new apé Life engine oil that offers longer drain period of 10,000 km reduces periodical maintenance cost by 50 per cent.
The apé Xtra LD variant has all the above features plus an extra long deck that is increased to 1660 mm (180 mm longer), making it the longest load body vehicle in its category. The increase in loading area of 2.5 sq. ft. offers 12 per cent more loading area.
This means extra space, extra volume and, of course, extra earnings and profits per trip. To guarantee extra stability for the longer deck, the apé Xtra LD has the longest wheelbase in its category, measuring all of 2100 mm. And all this comes with an extended 20-month warranty that’s unique to Piaggio.
Mr. Ashutosh Khosla, Director - Sales & Marketing of Piaggio Vehicles, enthusiastically said: “Piaggio always believes in selling a business proposition and not a product. That means the focus is increasing the earning capacity of the customers. This is the age of competition. There is no room for complacency. The time is right for a pioneer brand like apé to make a positive difference. It’s time to do something Xtra for the customer.”
Mr. Khosla summed up the proposition of Xtra by saying that all the enhanced features are aimed at giving Xtra life, Xtra reliability, Xtra savings and hence Xtra profit to the customers.Commenting on the new range from Piaggio, Mr. Ravi Chopra, Chairman and Managing Director, Piaggio India, says: “We were the first to see the potential in the light transportation business way back in 1999. We were the first to set up a dedicated dealer network across the country with world class service standards. And we were the first to expand the boundaries of the market, driving our products into the rural heart of India to open up fresh sources of livelihood. Our strategy has also been to go where none have gone before, and empower our customers with value-for-money solutions that help them stay ahead in their endeavour.”
The apé Xtra and apé Xtra-LD are being rolled out all over India, providing customers a wider choice from the Piaggio stable, of course with the assured company customer care.
