Castrol India Ltd. has relaunched its largest selling diesel engine oils, Castrol CRB plus and CRB Turbo, incorporating the synthetic technology. Keeping in line with its position of being a technology leader, the company has once again taken the lead in introducing the synthetic technology in diesel engine oils in the Indian market.
Commenting on the newly launched engine oils, Mr. Shankha Banerjee, General Manager - Marketing, Castrol India, said the commercial vehicle segment in India has seen an upgradation in technology owing to the massive investment and improvement in road infrastructure and adoption of the Euro norms.
The tractor segment is also seeing increased non-farm usage. Both truck and tractor consumers have increasingly started demanding better performance and dependability from their vehicles which at the same time have to work under more and more stressful conditions and varying operating conditions. In such a situation, the engine oil has to provide peak performance, protecting the engine and ensuring superior performance over long periods of time.
Castrol CRB, he said, is one of the most trusted brands with a loyal consumer and customer base build over 75 years since its launch in India. It has provided the cutting edge and relevant technology, which has been consistently upgraded to meet the changing engine and environment conditions. In keeping with this tradition, Castrol is relaunching Castrol CRB Plus and Castrol CRB turbo, incorporating the synthetic technology which ensures greater engine protection and performance.
The synthetic technology helps deliver superior engine protection during start-up and high stress conditions, better engine protection even in extreme temperatures and against soot and related impurities, greater engine cleanliness and smoother running, enhanced fuel efficiency, lower oil consumption and longer drain intervals.
Castrol CRB has completed 75 years in India since its launch in 1932. Over the years, the brand has been constantly upgraded to keep pace with the changing engine technology and environmental conditions. With four sub-brands – CRB Plus, CRB Turbo, CRB Prima and CRB Prima Plus – Castrol CRB has consistently remained the brand of choice for trucks, tractors, buses and jeeps.
Commenting on the newly launched engine oils, Mr. Shankha Banerjee, General Manager - Marketing, Castrol India, said the commercial vehicle segment in India has seen an upgradation in technology owing to the massive investment and improvement in road infrastructure and adoption of the Euro norms.
The tractor segment is also seeing increased non-farm usage. Both truck and tractor consumers have increasingly started demanding better performance and dependability from their vehicles which at the same time have to work under more and more stressful conditions and varying operating conditions. In such a situation, the engine oil has to provide peak performance, protecting the engine and ensuring superior performance over long periods of time.Castrol CRB, he said, is one of the most trusted brands with a loyal consumer and customer base build over 75 years since its launch in India. It has provided the cutting edge and relevant technology, which has been consistently upgraded to meet the changing engine and environment conditions. In keeping with this tradition, Castrol is relaunching Castrol CRB Plus and Castrol CRB turbo, incorporating the synthetic technology which ensures greater engine protection and performance.
The synthetic technology helps deliver superior engine protection during start-up and high stress conditions, better engine protection even in extreme temperatures and against soot and related impurities, greater engine cleanliness and smoother running, enhanced fuel efficiency, lower oil consumption and longer drain intervals.
Castrol CRB has completed 75 years in India since its launch in 1932. Over the years, the brand has been constantly upgraded to keep pace with the changing engine technology and environmental conditions. With four sub-brands – CRB Plus, CRB Turbo, CRB Prima and CRB Prima Plus – Castrol CRB has consistently remained the brand of choice for trucks, tractors, buses and jeeps.Castrol India, in which 70.92 per cent of the paid-up capital is held by Castrol Ltd. of the UK, has grown to become the market leader in the retail automotive lubricant segment. The company which has demonstrated its commitment to Indian consumers by offering world class products, backed by the highest level of customer service, is acknowledged as the technology leader in the Indian lubricants industry.
