Mahindra & Mahindra Ltd. (M&M) has just commenced production of the much-awaited XYLO as per schedule. Set for its national unveiling on January 13, the vehicle is being manufactured at Mahindra’s state-of-the-art facility in Nashik. The company plans to open customer bookings for its latest offering on January 14.

Dr. Pawan Goenka, President, Automotive Sector, M&M Ltd., said: “We have started production of the XYLO at our Nashik facility on schedule, after extensive road tests, and will launch the vehicle on January 13. The XYLO is a special vehicle for all of us at Mahindra, as we have co-created the vehicle in conjunction with our customers to surpass their latent lifestyle aspirations. I am confident that the XYLO will also evolve into a truly iconic brand from the Mahindra Group.”

At a media meet in Chennai, Mr. Rajesh Jejurikar, Chief of Operations, Mahindra & Mahindra Ltd., said the vehicle, which will be unveiled on January 13, will open for customer bookings a day later. The much-awaited Mahindra XYLO is the most anticipated product from the Mahindra stable since the Scorpio. The vehicle, which is all set to storm the MPV segment, blends the style and sophistication of a sedan with the ruggedness of an SUV, resulting in a truly versatile car that cuts across segments.

To generate interest around the XYLO prior to its launch, M&M has also created www.mahindraxylo.co.in, a unique pre-launch website. The site has received an overwhelming response with 49,100 hits since it went online on November 26. The interactive site features videos, interviews, photographs, media coverage and a unique social media section with links to Facebook, Orkut, Del.icio.us and Digg. Various sections include a behind-the-scene look at the world-class robotised assembly created for the XYLO, a sneak peek at different parts of the vehicle and several news articles. Auto enthusiasts can create their own bumper sticker related to the XYLO, giving them the opportunity to win a cool XYLO T-shirt. Test drives can also be booked via the site.

Said Mr. Rajesh Jejurikar: “Production for the Mahindra XYLO is well on schedule at our Nashik Plant which has an annual manufacturing capacity of about 25,000 units. The XYLO has been developed by a project team consisting of 160 experts who have created new benchmarks in terms of styling, technology and performance. The team deployed the ReFinE methodology aimed at creating emotional surplus. The vehicle has been extensively tested and validated for Real World usage in India and several other countries”.

He also disclosed that the vehicle has, in fact, generated a tremendous buzz well before its launch. Since it went online, the site has received 3,895 entries for the Win a XYLO contest, 1,818 requests for updates related to the XYLO and 1,297 requests for test drives. “Given this initial response, I am sure the Mahindra XYLO will be a big success once it is launched, and will also evolve into a truly iconic brand,” he added.

Visitors can also view a special interview of world renowned car photographer Lou D’Angelo from Australia who was commissioned to photograph the XYLO. Lou shares his experience of photographing the vehicle in all its glory and his first impressions of the Mahindra XYLO.
The much-awaited Mahindra XYLO has been co-created with customers for developing a vehicle built around the lifestyle and luxury aspirations of the end consumer. This is further testimony to Mahindra’s customer-centric vision of co-creating products and services based on the feedback and latent needs of its consumers.