Mobitec bags big Ashok Leyland order

Mobitec, a global leader in the design and manufacture of system technology for mobile passenger information, has bagged a major order worth over $6 million from Ashok Leyland. The company will provide electronic display and passenger information system for 2,500 buses. These buses, to be supplied to DTC in Delhi and four more major metros, will be rolled out in the next few months. Once the order is fully executed, Mobitec’s range of products will be found in more than 3,000 buses across India.

In 2007, Mobitec established a joint venture in India with Castmaster. The first major order received by Castmaster Mobitec was for the supply of over 500 electronic display systems to DTC buses. With this new order, the joint venture is moving into larger facilities to help ensure adequate work space for expected growth. “Receiving such a large and prestigious order fills us with pride. We see this as a customer endorsement of our position as a global leader”, says Oliver Wels, Managing Director of Mobitec Group and Vice President of stock-listed corporate group Digital Recorders Inc., of which Mobitec forms part.

Mobitec’s display systems each contain MobiLED front, side and rear displays. Furthermore, MobiSTOP, the internal display for showing the next stop and the digital announcement system MobiVOICE, including the control unit MobiMASTER ICU 600 with a GPS module will be fitted. Visitors to the Capital city and users of the public city buses got used to the electronic information displays from Mobitec in more than 500 existing buses which have made it easy for bus riders to recognize the right vehicle through superior readability of destination texts displayed and additional information provided.
In addition, Mobitec, through its joint venture with Castmaster, has been awarded the contract for supply of electronic information systems for the entire new bus fleet in Delhi and other metropolises. This means another 2,500 vehicles in addition to the existing fleet.

Mobitec has set up a comprehensive and very closely-knit service network in Delhi. Nine depots are humming with activity 24/7, ensuring spare parts availability and seamlessly integrated one-stop shop service. “This is absolutely unique, and it is an expression of our proverbial commitment towards our customers. We are very proud and honoured having received this prestigious and single largest order in our history. We see this as a great sign of trust and loyalty to a great partnership,” confirms Oliver Wels.

Delhi’s major endeavours concerning new vehicles constitute an attempt at modernising its public means of transport, thus seeking to meet the rising demand in public passenger transport. Above all, this has to be seen in the context of the Commonwealth Games scheduled in Delhi in 2010.

Mobitec has been further enhancing its footprint in India since the end of 2007 when it established its joint venture with Castmaster. Apart from this, it had already been providing passenger information systems for vehicles in cities like Mumbai, Chennai, Chandigarh and Indore.
Founded in 1987, Mobitec is today the global leader in the design and manufacture of system technology for mobile passenger information on buses and rail transport. Headquartered in Herrljunga, Sweden, it forms part of the Digital Recorders Inc. Group. At present, Mobitec systems are in operation in more than 50 countries. The company is serving the international market from three production facilities, and its unique sales and service network guarantees smooth commissioning of information systems across the globe.