Hino makes in-roads into the Indian commercial vehicle segment


Hino Motors India has conducted exhaustive study of various applications in commercial vehicle segment and has understood the customer expectations and the shortfall therein.

The study and findings have lead Hino India to primarily focus upon highly demanding customers, appreciating value for money. Hino has identified specific segments, having maximum dissatisfaction points resulting in consequential loss of productivity. One such segment is the 25 ton segment. Hino has the right product to address these pain areas and hence are catering to the needs and requirements of selective applications and customer profile.

The high performance Hino tippers have been inducted to the iron ore mines of, one of the largest steel company in private segment in Torangal, Karnataka. The performance of Hino tippers have surpassed all parameters of the existing models and have been perceived as undisputed product leader for iron ore mining application. Customers have posed their confidence by standardizing Hino tippers for their future requirements in the vicinity.

Impressed by the consistent superior performance of Hino tippers in iron ore belts in the country, leading iron ore mining companies in Goa, have zeroed down on Hino tippers for operation in iron ore mines. Hino is flooded with active enquiries from this segment for fastest possible induction of Hino tippers for their operations.

Lignite mining and transportation is yet another application, where Hino tippers have been perceived to be highly economical, besides improved productivity, low cost of maintenance and high life time value.

Even road construction which is highly price sensitive have confirmed that Hino tippers, despite higher initial investments, are best suited for their application as their productivity has substantially improved besides economy of the operation.

In 6x2 haulage segment, the identified applications are cold chain, beverages, petroleum product transportation, which are highly demanding in terms of safety, timely delivery, turn around time and reliability.

Induction of the high performing Hino 8x2 model in near future, is expected to transform the 31 ton haulage segment and scale new heights in the Indian market.

Hino India has already set up dealership facility in most of the major States like Maharashtra, Goa, Delhi, Rajasthan, Gujarat, Andhra Pradesh, Karnataka, Tamil Nadu and Kerala.

The 2nd National Dealer’s Conference chaired by Mr. Ichikawa, Executive Vice President of Hino Motors, Japan, was held on October 19 in Mumbai. Mr. Ichikawa has reiterated Hino Motors commitment for Indian market and has acknowledged the indispensable status of growing Indian commercial market in the global scenario.

Hino Motors India has organized customer meet in Tokyo in the second week of November 2010 to facilitate face to face interaction with Hino Motors, Japan management team.

Hino has ambitious plan for ever growing Indian commercial vehicle market and under the umbrella of Toyota they are confident of taking the lead over other models within a very short span.