Two more production units plannedAmid its Golden Jubilee celebrations, Ceat Ltd. has unveiled a new logo that symbolizes the transformation sweeping across the company. This is the first-ever such change in the company’s history.
Unveiling it, Mr. Harsh V. Goenka, Chairman, RPG Group, said the new logo is designed to reflect today’s Ceat with a vision to meet the demands of tomorrow’s next generation market. Ceat is a customer-focused, employee-friendly socially responsible corporate. The company has been built on an enduring history of pioneering technology creating and supporting world class products and services. “Ceat’s new logo symbolizes not just our foundations but reveals an accent on the future.”
After recording the highest sales and exports in the last fiscal the company is all set to accelerate its growth with the commissioning of two new plants, increase in production, technology tie-up for innovative and world-class products and fresh investments to the tune of Rs. 1,000 crores. Investments will focus on R&D, market expansion and improving customer interface.
Mr. Paras K. Chowdhary, Ceat CEO, observed that the shift to a new logo and a new look symbolized the strategic transformation at Ceat. It also reflected the fact that, while Ceat has a long and proud heritage, the attributes that bring it to life for our customers are as fresh and new as ever. The overall design more accurately represents the company’s vision of leading the industry in delivering best-in-class products, innovation and services to consumers.“We will set the benchmark in the tyre industry. This new logo makes a daring statement about the company’s strength and expertise in the automobile sector. It reflects the significant broadening of capabilities that has occurred in recent years as the company expanded and increased its product reach across segments and geographies both within the country and the globe,” said Mr. Arnab Banerjee, Vice President - Marketing.
Immediate future plans are highly investment-centric. The total outlay of Rs. 1,000 crores will be used to set up two brand new factories and conclude the radialisation programme. Focus will also be on ensuring higher export and strengthening Ceat’s position in the replacement market.
“With all these investments to occur during the course of this and the next couple of years, I expect Ceat to grow over the next five years by 20 per cent on an average year-on-year basis and by 2013 its consolidated turnover should be in the region of Rs. 6,000 crores,” he added.
The new-look logo is the result of extensive research with Ceat employees, customers and partners. It blends an all-caps contemporary typeface with a distinctive visual element. The upright hand-drawn type is bold and connotes strength and stability. The letter form is minimalist. It integrates the contemporary with the timeless. The E represents motion and movement.
The inspiration for the new logo comes from the idea of ‘raising the bar’. The lines in bright orange give it a youthful and contemporary look and combine well with the maturity and stability of the blue letter forms that signify Ceat’s rich heritage in the sector and its new initiatives.
The flagship company of RPG Enterprises, Ceat was established in 1958. Today it is one of India’s leading tyre manufacturers, with an annual turnover of over Rs. 2,500 crores. Its solid brand equity has empowered the company to establish a strong presence in both, domestic and international markets. Ceat tyres, tubes and flaps are renowned for their superior quality and durability.
Ceat offers the widest range of tyres for all user segments and manufactures world-class radials for all Indian vehicles, including, heavy-duty trucks and buses, light commercial vehicles, earthmovers, forklifts, tractors, trailers, cars, two-wheelers and auto-rickshaws.
It currently manufactures over 10 million tyres every year, enjoys a major market share in the light truck and truck tyre market, operates from plants in Mumbai and Nasik and exports to 110 countries across the US, Europe, Africa and other parts of Asia.
Ceat has a robust network consisting of 33 regional offices, over 3,500 dealers and more than 100 C&F agents.
