From being a leading filter manufacturer, the Faridabad-based Elofic Industries Ltd. has become a prominent manufacturer of industrial air, oil, fuel and hydraulic filters. Established in 1951, the company has its corporate office at Faridabad and 14 marketing offices, supported by a network of about 1,000 stockists and 25,000 retailers throughout the country. Founded by the present Chairman, Mr. M.S. Sahni, the company’s day-to-day operations are now being handled by his sons, Mr. M.B. Sahni and Mr. K.D. Sahni. The brand Elofic has a very strong presence across India, and to leverage on the strong brand equity, the company embarked on a major initiative a couple of years back by launching a few more fast moving products like greases, liquid gaskets and coolants. The response for the new products has encouraged the company to enter the automotive lubricant segment.
On April 11, Elofic officially launched its range of high performance engine oils, gear oils and greases in Delhi with the idea of enhancing the performance of these complementary products and provide true value to customers. The range of automotive lubricants launched are for commercial vehicles, passenger cars, utility vehicles and two-wheelers. All the products will be available all over India.
Elofic has kept itself abreast of emerging technological trends in order to provide customized filters for all automobile and industrial requirements. It supplies filters to most OEMs in the country and is the preferred vendor for Tata Motors, Mahindra and Maruti. It is a recognized export house, with exports to some OEMs and the aftermarkets in the US, Europe, Russia, the UK, the Middle and Far East and SAARC countries. It has a wholly-owned subsidiary, Elofic USA LLC, in the State of Wisconsin in the US, to cater to the American market.
Elofic has been a pioneer in the quality movement, beginning with the ISO:9002 Certification in 1995. It now has the TS 16949:2002 Certificate for manufacturing and the ISO:9001 Certificate for all its 14 marketing offices across the country.
In order to meet the increasing demand, the company is in the process of setting up a new filter plant at Nalagarh in Himachal Pradesh, at an investment of 18 crores. This plant will be a very modern one, with the latest machinery and equipment, and is scheduled to go on stream in October next.
Elofic now offers a range of high quality lubricants for all existing vehicles in the market, as well as the high-end engines likely to be introduced in the future. These lubricants are manufactured with the finest base oils and additives, in a state-of-the-art plant and undergo most stringent quality control tests, in conformance with latest international standards, in a fully equipped laboratory, to ensure the highest quality of products.
Elofic lubricants will be marketed through the vast network of the company already in place, through existing and new stockists, to bring its products within the easy reach of all quality conscious consumers. This will be in line with its commitment to provide top-of-the line products, at most competitive prices, to ensure excellent performance and satisfaction.
Elofic Industries ended 2007-08 with a turnover of Rs. 104 crores, a growth of 23 per cent over the previous year. With the launch of lubes and other new products, the company is sure to do well in the coming years.
