It’s been two years since Asia MotorWorks (AMW) officially launched its trucks in the Indian market. The company has sold over 7,200 trucks and tippers in the Indian market.
Being a new entrant in the highly competitive and brand loyal commercial vehicle segment, AMW has done very well for itself. Its trucks have evoked good market response, and this has been well reflected in the sales figures.
“AMW trucks have provided better brand experience in terms of fuel efficiency, low maintenance, better load carrying capacity, faster turnaround and ready availability of vehicles. We have also been providing 24X7 service support and hassle-free warranty settlements for our customers”, says Mr. RC Mangal, Vice President - Sales and Marketing, Asia MotorWorks.
The company has so far invested Rs. 2,000 crores in its vehicle project. It has initially set up a manufacturing facility which can build upto 10,000 trucks per annum. It is adding a new facility with a capacity of 50,000 trucks which will be ready by the next quarter of the current year. It has also set up a paint shop for manufacturing cabins, which has become operational.
AMW’s product range covers tractor trailers, tippers and rigid trucks. The current range of tractor trailers includes the 4923, 4018, 4023 and the 4930 TR. The tipper model range covers the 2523, 2518 tipper, 2518 tipper chassis, and in the rigid trucks for haulage purpose AMW offers 2518, 2518 transit mixer and 3118 8X2 model.
In 2007-08, which is the first full year of its operation, AMW has sold 4,250 vehicles. A significant portion of the sales, around 70 per cent, come from the tipper segment and balance from the tractor trailer segment. During the first quarter of the current year AMW has sold 1320 vehicles.
The company has also announced its plans to enter the LCV and bus segment. It currently has 35 dealers and over 200 service points.
As this issue goes for print, media reports indicate that Essar Global, part of the Essar Group, plans to pick up stake in AMW. However, there is no official confirmation of this development from both the companies.
