The Mahindra Tourister school bus, considered the No.1 in the segment, has consistently delivered incredible value to its customers. Coming from the Mahindra stable, each school bus is engineered to deliver on its promise of total safety, but without any compromise on comfort and efficiency.
Greater safety for a worry-free drive, superior comfort for unmatched convenience, contemporary styling for aesthetic appeal and the best mileage at the lowest maintenance cost make the vehicle a top brand.
The Tourister school bus range is available in 16, 25, 32 and 40-seater BSII versions. A 25 seater is also available in CNG and CRDe engine variants conforming to the BSIII norms.
In keeping with the customer-centric M&M philosophy, the Tourister range has been upgraded several times over the years to meet the ever-changing customer requirements. A few years back, the Mahindra Tourister introduced the CRDe engine technology, which till date remains the only brand in the segment to offer such technology. CRDe engine boasts of the lowest noise, vibration and harshness (NVH) factor, ensuring that kids enjoy a quieter drive.
In keeping with the customer-centric M&M philosophy, the Tourister range has been upgraded several times over the years to meet the ever-changing customer requirements. A few years back, the Mahindra Tourister introduced the CRDe engine technology, which till date remains the only brand in the segment to offer such technology. CRDe engine boasts of the lowest noise, vibration and harshness (NVH) factor, ensuring that kids enjoy a quieter drive.
This year M&M is proud to introduce an improved version of the existing Tourister range, the Tourister i, signifying the 32 improvements which have been incorporated in the existing bus to further enhance safety, comfort and aesthetics. With the new launch, all school buses henceforth will be sold under the Tourister i brand.
After two very successful years of school bus season, 2009 promises to get even bigger and better year. Branded as the Mahindra School Fest ‘09, this year’s school bus campaign aims to consolidate and further strengthen the Tourister’s position in the school bus segment.
This thrust will be led by a highly focused marketing campaign targeting over 65,000 schools, fleet owners, bus operators and drivers across the country. Trained executives called Mahindra School Bus Experts (MSBe) will fan out across India, driving home the message.
There is a new SMS service which has been kick-started for addressing enquiries pertaining to Mahindra Tourister i school buses.
