Swaraj Mazda had a significant participation at the Bus and SPV show. Moving from being manufacturer of M&HCV vehicles, Swaraj Mazda today offers the complete range in the bus segment. The company has recently added its Isuzu range of buses in the high-end Luxury segment and Executive segment. This has further strengthened the bus segment in which Swaraj Mazda is traditionally a strong player.
The company commands a very strong marketshare in the LCV range which is typically used for tourist purpose, school and college buses and for staff transportation.
The top of the line product is the Prestige LT-1, which was launched a couple of years back. This high end luxury inter-city bus is pitted against the Volvo. The company has sold nearly 10 buses till date, mostly to private customers, and the response has been very encouraging, says Mr. Ganapathy Lakshmanan, Chief Manager - Marketing of Swaraj Mazda Ltd.
“We have showcased our products to the State transport corporations and we look forward to some good orders in 2009-10”, adds Mr. Lakshmanan.
The company has invested of Rs. 300 crores on a state-of-the-art manufacturing facility, which is located right next to its existing facility which rolls out LCVs. The new facility has capacity to manufacture 7,000 bus bodies and 12,000 truck and bus chassis. The company has indicated its plans for launching trucks from Isuzu in the heavy commercial vehicle segment.
The company commands a very strong marketshare in the LCV range which is typically used for tourist purpose, school and college buses and for staff transportation.
The top of the line product is the Prestige LT-1, which was launched a couple of years back. This high end luxury inter-city bus is pitted against the Volvo. The company has sold nearly 10 buses till date, mostly to private customers, and the response has been very encouraging, says Mr. Ganapathy Lakshmanan, Chief Manager - Marketing of Swaraj Mazda Ltd.
“We have showcased our products to the State transport corporations and we look forward to some good orders in 2009-10”, adds Mr. Lakshmanan.
The company has invested of Rs. 300 crores on a state-of-the-art manufacturing facility, which is located right next to its existing facility which rolls out LCVs. The new facility has capacity to manufacture 7,000 bus bodies and 12,000 truck and bus chassis. The company has indicated its plans for launching trucks from Isuzu in the heavy commercial vehicle segment.Swaraj Mazda is working with Isuzu very closely for its future range of products. In fact, the Prestige LT-1 bus model comes with engines and transmissions from Isuzu and the bus bodies are built at the new facility. Isuzu is closely watching the developments in the Indian commercial vehicle segment and is planning to step up its presence. A lot depends on the recovery in the commercial vehicle segment in the domestic market.
