Throughout history, big change has always been sparked by big ideas. Ideas that change the way we see the world, change the way we behave and change the face of business. And this is exactly what the newly launched Mahindra Genio is all about.It’s a world-class pick-up built from the ground up on good ideas. Ideas in modern design, ideas for economy through technology and ideas that bring car-like comfort to commercial transport. That’s why we say it’s ‘Born of Big Ideas’. With so many big ideas in it, it’s sure to revolutionize cargo transportation in India, and change the way the world looks at your business.
The Genio, the 1.2 tonne pick-up, has been developed to cater to the small and medium businesses transportation needs and is expected to change the face of the pick-up industry in India. Equipped with international looks, style, design, technology and offering the ultimate in comfort, the Genio is competitively priced at Rs. 4.99 lakhs (BS3 variant, ex-showroom Navi Mumbai). The BS4-compliant version is also available for BS4 markets.
The second product to roll out of Mahindra’s state-of-the-art Chakan plant, the Genio comes with a build and finish quality unseen amongst commercial vehicles in India. In addition to the world class styling of the vehicle, the appeal and interiors of the Genio are a benchmark within the industry. It offers a power-packed performance with its CRDe engine which is equipped with 75 hp power and 220 Nm torque, allowing it to handle any kind of load and terrain with ease.
Packed with several utility, technology and comfort features which are being offered for the first time in commercial pick-ups, the Genio, scores highly over its nearest competitors.Dr. Pawan Goenka, President, Automotive & Farm Equipment Sectors, Mahindra & Mahindra Ltd., said: “In keeping with our endeavour of offering first of its kind world class products, we have launched the Genio today. It is also a result of extensive consumer insight which captured the latent and expressed needs of the customer. The Genio is an ideal vehicle for businessmen, traders and SMEs. I am confident that it would be nothing less than a Game Changer for the pick-up segment in times to come. The Genio’s vehicle architecture is based on the Ingenio platform which we have used earlier. This platform gives superior cab design, chassis and proven aggregates of engine and transmission and delivers car-like comfort and space”.
Mr. Rajesh Jejurikar, Chief Executive, Automotive Division, Mahindra & Mahindra, observed: “The pick-up industry in India is more than 6500 vehicles per month and growing. With the majority market share that we command, the onus is on us to offer superior products, thereby driving the industry growth. The Genio has been launched keeping this in mind, as we aim to fulfil the desires of the customers as well as offer a world-class product to them”.
The Genio has undergone rigorous test runs and has been validated on all performance, safety and reliability parameters. The vehicle is supported by Mahindra’s service network, which is one of the largest and spread across the country.
The new vehicle model comes with a rare build and finish quality unseen on other commercial vehicles on Indian roads. The styling of the vehicle is world class. Its unique grille design and aggressive bumper give it the stance of a utility vehicle. The metallic silver colour enhances its appeal, while its interiors could be seen as a benchmark in the industry.
The Genio offers a power packed performance as it comes with an mDICRDe engine. Its 75 hp engine and 220 Nm torque with a top speed of 120 km/hr is capable of handling any kind of load and terrain.
Technology & safety
The Genio is far ahead of its contemporaries in terms of technology and safety features. Because of the mDICRDe technology, the oil change interval of the vehicle is 20,000 km. It has LSPV brakes which adjusts the braking pressure depending on the load of the vehicle. For the first time in India, SLR seat belts are offered for the safety of the driver and co-driver. It also has cross members on the doors which save passengers in case of any eventuality of accidents affecting the sides of the vehicle.
The Genio comes fitted with radial tubeless tyres, which is also an industry first in commercial pick-up vehicles. This ensures that the tyres do not burst in case of a puncture, especially on the highway.
It is a complete feature-packed vehicle when it comes to comfort. It has adjustable power steering, 80.5 cubic feet cabin space, semi-bucket seats with front back adjustment and recliner and independent front suspension to absorb all shocks on Indian roads. With a car-like gear shift, ride quality of a UV, wider and bigger windscreen and doors and also split back glass for better ventilation, the Genio’s drive experience is unique.
Convenience features
The Genio offers several utility features, a first in the commercial pick-up segment. It boasts of a floor console with a mobile charging point, a bottle holder, coin holder, etc. The dash board has a wallet case and a mobile case apart from a big glove box. It has the shortest turning radius among pickups of 6.15 meters which helps it negotiate the narrowest of lanes. Measuring the distance and mileage is easy as it has an in built trip meter in the instrument cluster.
The vehicle is available in four attractive colour options – Silver Shine (Metallic), Diamond White, Marvel Granite and Skyline Blue. It is available across 70 dealerships in the country.
